Product and Innovation Management

 Select a real-life and getting profit company of your choice. Choose one of its new (hi-tech or non-hi-tech) products (cannot choice service) launched within the last three years. Evaluate the product’s performance and put forward reasons for this performance. You should analysis the product’s market performance and financial performance

how to analysis performance
1, identity performance
what kind of situation the product in, you’d better uses 4Ps or porter five force to analysis it.
2, the performance in a good or bad performance.
3, analysis the performance, why good or bad.

Leave aside 500 to 800 words elaborating the main academic theories / concepts (at least one, at most two) that you are using for this assignment.

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