What should the firms go next? Make a prediction as to the direction the firms should go in the next 3-5 years. Which firm is likely to gain (or keep) a competitive advantage and why? How well will the two companies perform? Make sure your predictions follow logically. The companies assigned to you are publicly traded and therefore there is plenty of information available. Your job is to select the relevant information about the firms (and the industry), and analyze (not describe) what has happened to the firms over the next 3-5 years Please try to stick to the following sources: Some places to look for information are: Company?s website Annual reports and 10-K reports. Check also the proxy statements for the companies for data on the composition and compensation of the Board of Directors and the Top Management Team. Look at industry publications, research conducted by financial analysts and marketing research companies. Check Hoover?s Online, as well as the Standard and Poor?s Industry Survey?s. Look at the companies stock performance relative to the rest of the industry (www.bigcharts.com) Look for information about the company in the business press. Use Lexis/Nexus as well as on-line databases such as EBSCO and PROQUEST. Comprehensive company reports are often published in The Wall Street Journal, Fortune, Fast Times, Business Week, Forbes and other business publications. Finally, look for press releases from the company as well as business publications from which you can glean information about the internal structure, control systems and organizational culture.
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