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Integrated Marketing Communication
Facebook is a social site that allows one to share information with friends on the World Wide Web, or internet that can be shared across the globe. Face book allows people to post information such as pictures, videos, events among other information. Advertisement in facebook helps one reach out to all people across the world, and could be very effective in campaigns since it allows connection of information to friends, who share it with other friends. In this campaign about climate awareness where Oxfam is asking people to upload three things that they would like addressed in the 2013 climatic issue, would reach the targeted people easily, at a low cost, considering the popularity of facebook and other social networks (Treadaway and Mari 205).
Facebook can work well for this tactic, since it is a social networking site, where people with similar interests, or share a relationship can communicate through instant messages, email and sharing of pictures as well as talking about themselves, and inviting friends for events. In this tactic, facebook would be ideal since the campaign intends to inform people about environmental changes through sharing of information and uploading pictures to make an album. Uploading a picture on face book is easy, and so many people can do it at the same time.
Uploading a campaign involves few easy steps, the first being to upload the information about your campaign, then click on the share menu, and choose share with friends. On the page, one can put a click button such as ‘share’, or ‘like this’ and those who would be interested will automatically view your campaign, and they can choose to share it with their friends, who in turn will share with their friends on facebook, and a network that spreads to many will be established. When each person interested posts their photos and three things they would like addressed, Oxfam will just make an album from them since they can access all as opposed to traditional ways of making albums.
The reason facebook is a good idea to use for this tactic is because it is a social site connecting friends, and they could easily influence each other as opposed to a company seeking to win followers. People will always trust their friends, and an event that friends are participating in will always attract more people. This way, Oxfam will be advertising its campaign to the whole world through connecting friends.
Another reason that makes ideal to use facebook is the number of people using it daily, especially the youth, who are the major target in this campaign. According to Owyang, there are many people using social networks, about two thirds of youths in North America use everyday, while a third of elderly use it at least once a month. In other countries, figures are also high, and keep increasing every single day. With such a big user, Oxfam can be sure to go across borders from their office, and reach the targeted audience without much effort since people create awareness among them selves.
Social networks involving sharing of information are free of charge, except the ordinary internet charges for going online (Owyang, 2008). This would make it ideal to create their awareness without cost, and it would go further than using other advertising methods that are costly. In facebook, people spread information through without costs, and more so, it is faster than other ways of communication such as print media, and posts. It takes time to develop a print advertisement or a poster, which will require time to cover several areas, while posting the same will take a few minutes, and reach people across border in a moment, yet, at no cost as opposed to traditional methods. Facebook would be ideal for this tactic since it achieves the desired outcome of uploading the pictures, and reaching out many people, while at the same time allowing people to comment and chat about the campaign.
Works Cited
Owyang, Jeremiah. What makes a Successful Marketing Campaign on Social Networks? web-strategist.com, 20 Feb. 2008. Web. 12 May 2011.
Treadaway, Chris, and Mari Smith. Facebook Marketing: An Hour a Day. Indianapolis: Wiley Pub, 2010. Print
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