Crisis Communication from the book: Reputation Management: The Key to Successful Public Relations and Corporate Communication

Based ONLY on reading Chapter 12: Crisis Communication from the book: Reputation Management: The Key to Successful Public Relations and Corporate Communication -2nd edition, answer the following questions using simple and common English words in a form of QUESTION and ANSWER: – How do rumors affect employee morale and customer demand for a com-pany’s products or services in a crisis? – If a crisis is a turning point, how can a company act promptly enough to pre-vent the turning point moment from turning negative?

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