An Integrated Marketing Communications Perspective

Use book for reference Chapter #10:
Advertising and Promotion: An Integrated Marketing Communications Perspective
Belch, G. E., & Belch, M. A.
McGraw-Hill Companies, Inc., 9th Edition, 2011

Read the story from The NPR “Ads Slice Up Swing States With Growing Precision”: http://www.npr.org/2012/09/24/161616073/ads-slice-up-swing-states-with-growing-precision and the story “Colorado Springs Soaks In Triple The Political Ads”: http://www.npr.org/2012/09/24/161687256/colorado-springs-soaks-in-triple-the-political-ads

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