Theories of consumer behaviour: Identify cultures with diff example . Maximise profitability is important for marketing .. Marketing objective will be to retain and get new customers .. Be specific and measurable with classic examples B to B- business to business even by customer Consumer decision making model Consumer research process Segmentation , Targeting, Positioning Marketing strategies(Need head topic, be specific and measurable with classic example in each part) Motivation process model Consumer values Theories of personality- Freudian (personality)
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