Marking Criteria – Professional Report
1. Overview of organisational context discussed
2. A definition of the SWOT analysis tool, including its
application and uses provided
3. The SWOT analysis should be included as an appendix
4. Findings and implications of the internal analysis of the
organisation presented
5. Recommendations for strategic management into the
future
6. Integration of relevant literature and theory to support
the discussion Structure
7. Appropriate introduction provided that clearly articulates
the topic
8. Main ideas clearly and logically presented
9. Appropriate conclusion provided that summarises the
key findings/ideas
10. Relevant literature used properly
Written Expression
11. Third person writing style used
12. Fluent writing style used with correct spelling, grammar and
punctuation
Presentation
13. Presentation guidelines followed as specified in the Academic Skills
Guide
14. Word count within 10% of requirement
Referencing
15. In-text referencing guidelines followed as specified in the Academic
Skills Guide, and if not covered in the ASG then by the APA
convention (6th edition)
16. List of references provided as outlined in the Academic Skills Guide,
and if not covered by the ASG then by the APA convention (6th
edition)
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