Strategies(pick 2): Market penetration strategy, market development, product development,forward integration, backward integration, horizontal integration, related diversification, unrelated diversification, retrenchment, divestiture, liquidation, cost leadership.
3 souses on the updated news.
9. RECOMMENDATION: Select one out of the three solutions, which you believe is the best solution
10. IMPLEMENTATION: i. Objective: Should be specific, quantified and should have a time period to
be achieved. Example: To increase food sales by 10% in two years.
ii. Strategy #1. Select a strategy from chapter 5 for the above objective.
Example: Forward Integration strategy. Include the definition.
iii. Two Tactics for the above strategy. An example: Open stores to your own manufactured products. Apple started manufacturing computers, phones, etc. and then used forward integration strategy by opening stores to sell their own products to customers.
iv. Strategy #2. Again select one strategy from chapter 5 with definition.
v. Two Tactics for the above strategy follow the example above.
11. UPDATED INFORMATION: This is the only section of the case study that students are allowed to use materials from outside the text book resources. Offer at least three short paragraphs on recent news about the firm from Google, Yahoo, Wall Street Journal company’s profile and the company’s official websites.
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