(marketing plan for the Opening of new Nightclub in the king cross)
create a new tourism or hospitality business upon which you will develop an environmental analysis research designed to identify preferred
location, potential target market/s, competitors listing, feasibility and success.
The report should be professionally presented.
The following sections are expected:
Title page
Executive summary
Table of contents
1. Introduction (purpose of the report)
2. Description of the business characteristics and operations with inclusion of (but not limited
to):
2.1 a mission statement
2.2 business objectives
3. Appropriate research and evaluation of the micro and macro environment; in particular you
will clearly identify the rationale for (but not limited to):
3.1 location choice
3.2 potential target market/s
3.3 competition analysis (all assumptions or decisions must be supported by researched
data)
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