Using Nike and Under Armour as your focus, you will begin working on 7-10 page paper that will draw upon the skills and concepts you are using this in this course. Your paper should explore the following aspects of your chosen business:
• A brief history and overview of the company including its origin, mission, and vision.
• A detailed discussion of what you believe the company’s current strategy is within the market. You will be expected to include current financials (as a publicly traded company, these should be available online), a completed SWOT analysis and a TOWS matrix based upon your own personal analysis.
A SWOT analysis is a very common tool used in strategic planning. Basically, it is a list of the organization’s Strengths andA SWOT analysis is a very common tool used in strategic planning. Basically, it is a list of the organization’s Strengths and Weaknesses (internal)and Opportunities and Threats (external). Your task is to collaborate with your team in the Company Discussion Page and complete a comprehensive list of the internal and external factors that may impact your organization Weaknesses (internal)and Opportunities and Threats (external).
• A thorough discussion of at least three strategic recommendations you would offer to the company if you were hired as a corporate consultant.
Papers should be formatted according to APA guidelines and include a minimum of six sources.
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