“current” marketing promotions or advertisements with a review and analysis must include:
• Company Background and History (include players in the issue (who is behind or responsible for this piece)
• Product and or service being presented
• Placement of advertisement (where is it . . .print, Internet, TV, radio, etc.)
• Customers served or targeted
• Benefits and or Challenges of this piece (as you see them)
• Recommended Resolutions (from a marketing perspective, generate at a minimum, 2 – 3 ideas for improvement, enhancement, increased value)
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