To assist in the synthesis of the course, a summary term paper is required. You will select one public company to research and write about.
I chose to have my paper be over the Fossil brand (they make purses, watches, etc.).
There is a lot of information available on public companies including the company’s website, the Wall Street Journal, Dallas Morning News (if local), etc. Also, the UNT Library Online provides access to books, online articles, databases, and e-Journals that will help you in your research (http://www.library.unt.edu/). If you have a personal connection at the company, you could even interview a manager to get additional information.
Research the company’s mission, their competitors/external environment, company strengths and weaknesses, company management style, motivation tools used by their managers, the company’s culture, the company’s goals, and any challenges the company faces (competition, growth, etc.) You will then summarize the trends you observe in the term paper.
The submission will consist of a cover page, plus four to eight pages manuscript, plus works cited along with appropriate appendix materials (see below). You will utilize normal character and line spacing (1.1), 12 point Arial font, 1” margins, ¼” Indentions, and APA within the document parenthetical citations i.e. (Williams, 2013).
Remember, the cover page is NOT included in the page count. Paragraph headings should be used to provide the reader with transitions in thought. It is also a good idea to check for spelling and grammar issues. The manuscript should include the following sections:
Cover Page
Title (give me the name of the company you researched for the paper!)
Prepared for:
Prepared by:
Date
Introduction
Introduce the Company – Where are they headquartered? Global or Domestic Company? Service Provider or Manufacturer? What industry are they in? Has this industry experience any recent trends and/or innovations?
o Explain any pre-existing relationships (employer, friend of family, family member, etc.) and why the company interests you.
o Tell me how you researched the company.
o This portion should take no more than 1 page
Main Body
An overview of the Company, Products, Services, and Markets Served
o This should include a description of any of the items you find particularly salient from the research.
o Use the Boston Consulting Group diagram to designate product/ service positioning within the market.
o Tell me about the company’s mission and goals. Do these match company actions?
o This should be a 2 to 3 pages section.
An overview of the Organizational Strategy for the company.
o This should include a description of relevant observations as well as related textbook sections on leadership and strategy.
o This should be a 1 to 2 pages section.
An overview of Ethics and Social Responsibility Activities of the Company.
o This should include description of the relevant observations as well as related textbook sections on goal setting and motivation.
o This should be a 1 page section.
Conclusion
A statement summarizing your impression of the company’s management style and culture.
o Is the management strategy working?
o Do you have any recommendations on how they could improve motivation or strategy?
o This portion should take no more than 1 page
Appendix
Any charts, tables, and figures referenced in the body of the paper
Create a “Works Cited Section” containing any APA citations for sources used including the Williams text.
Do not cite www.Wikipedia.com. College students do not use unreliable sources.
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