Crisis Communication: What does the public want to know during Stage Two of crisis reporting?

Answer the 4 question using material provided and number with an additional resource:
1) What does the public want to know during Stage Two of crisis reporting? How do mainstream media typically react, and what are the key lessons organizational leaders should keep in mind during this stage?
2) Identify and describe a recent crisis or controversy that has gone viral and escalated on Facebook, Twitter, and/or YouTube. What characteristics of Stage Two did you observe? What are the lessons for organizations?
3) Find an example from the media (either mainstream or social) of the “ST factor”. Post the link, or text, in your assessment question response and discuss the impact of the “ST factor” in your chosen scenario. Was it simply a novelty factor or did the use of “ST” impact the prominence of the story?
4)Describe what is meant by the term “issue link”. Provide an example of this phenomenon related to a crisis that you are familiar with.

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