The Critical Assignment of BUS 180, Principles of Economics course is part of a series of assignments designed to enhance students’ knowledge and skills in integration and implementation of a business plan during their four years undergraduate business program.
The specific objective of the Critical Assignment of BUS 180 is to enhance students’ knowledge and skills in evaluating and assessing the market structure for a start up business that they will develop. This exercise will provide the students with the opportunity of integration and implementation of theory to practice and will prepare them in development of a comprehensive business plan during their senior year in the capstone course.
In BUS 180, each student will experience creating a start- up business to produce a specific product (a good or service). A three to five (3-5) page written research paper on the start- up business, the product and the market structure of the industry is required. The paper needs to present sections on the product information, this may be a good (tangible product) or a service (intangible product); and the initial and potential scope of the market in which the product will be supplied.
In addition, the written paper should have sections on the degree of the existing competition and the characteristics of the rival producers/organizations; the characteristics of the buyers and the potential demand for the product; and the strategy of the start- up business for pricing with regards to elasticity, production and maintaining it’s competitive advantage. Finally, a critical analysis of the findings and conclusion and the implications for the start-up business need to be addressed in the paper.
The specific components of the proposed start up business should include:
• Product description
• Scope of the market
• Market Structure
• Degree of competition, availability of substitute and barriers to entry
• Potential demand
• Elasticity
• Industry Trends
The written plan should specifically address the following:
a. Product and the initial and future scope of the market (local, national, international/global) intends to serve.
b. Market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
c. Various barriers to entry to the market in which the proposed business will compete.
d. Demand and buyers of the proposed product.
e. Price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
f. Current and future industry trends of the proposed business.
The written paper is to be typed double–spaced, 1’ margins, Times New Roman and 12-point font, with correct spelling and grammar, proper citation, references, with a cover page and organized with headings. The instructor’s approval of the topic is required.
The following Library resources and web-sites could assist students in conducting the research to do the Critical Assignment:
Lynn Library Sources
Academic OneFile
Academic Search Premier
Biography In Context
Business Source Complete
Datamonitor
General Business File ASAP
Hoover’s Company Profiles
LexisNexis
ProQuest (ABI/INFORM )
Reference USA & OneSource
Web-sites
Global Issues in Context
Regional Business News
www.bls.gov
www.makinac.org
www.ftc.gov
www.census.gov
https://wc.wustl.edu
Student learning outcomes
Students will be able to:
a. Specifically identify the product and the initial and future scope of the market (local, national, international/global) intends to serve. (SLO 2.3, SLO 5.12 )
b. Recognize and evaluate the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product. (SLO 1.4, SLO 5.12)
c. Identify the various barriers to entry to the market in which the proposed business will compete. (SLO 2.1, SLO 1.4, SLO 6.1, SLO 5.12)
d. Evaluate and specify the potential demand and buyers of the proposed product. (SLO 1.4,
SLO 5.5, SLO 2.11)
e. Identify the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
(SLO 1.4, SLO 5.5, SLO 1.6, SLO 2.11)
f. Specifically evaluate the current and future industry trends of the proposed business. (SLO 2.3)
Rubric for BUS 180 Checkpoint Assignment
Learning Outcomes
4
3
2
1
0
Specifically identify the product and the initial and future scope of the market (local, national, international/
global) intends to serve. (SLO 2.3, SLO 5.12 )
Summary thoroughly describes the product and the initial and future scope of the market (local, national, international/global) intends to serve.
Summary describes the product and the initial and future scope of the market (local, national, international/global) intends to serve.
Summary demonstrated some insight into the product and the initial and future scope of the market (local, national, international/global) intends to serve.
Summary demonstrates minimal description of the product and the initial and future scope of the market (local, national, international/global) intends to serve.
Summary does not demonstrate description of product and the initial and future scope of the market (local, national, international/global) intends to serve.
Recognize and evaluate the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
(SLO 1.4, SLO 5.12)
Summary thoroughly describes the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
Summary describes the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product
Summary demonstrated some insight into the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
Summary demonstrates minimal description of the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
Summary does not demonstrate minimal description of the market structure, degree of competition and the availability of substitutes initially and in the future, locally and globally for the proposed product.
Identify the various barriers to entry to the market structure in which the proposed business will compete.
(SLO 2.1, SLO 1.4, SLO 6.1, SLO 5.12)
Summary demonstrates significant insight into the various barriers to entry to the market structure in which the proposed business will compete.
Summary demonstrates insight into the various barriers to entry to the market structure in which the proposed business will compete.
Summary demonstrates some insight into the various barriers to entry to the market structure in which the proposed business will compete.
Summary demonstrates minimal insight into the various barriers to entry to the market structure in which the proposed business will compete.
Summary does not demonstrate the various barriers to entry to the market structure in which the proposed business will compete.
Evaluate and specify the potential demand and buyers of the proposed product.
(SLO 1.4, SLO
5.5, SLO 2.11)
Evaluation and specification of potential demand and buyers of the proposed product demonstrates significant insight.
Evaluation and specification of potential demand and buyers of the proposed product demonstrates insight.
Evaluation and specification of potential demand and buyers of the proposed product demonstrates some insight.
Evaluation and specification of potential demand and buyers of the proposed product demonstrates minimal insight.
Evaluation and specification of potential demand and buyers of the proposed product does not demonstrate any insight.
Identify the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
(SLO 1.4, SLO 5.5, SLO 1.6, SLO 2.11)
Summary represents comprehensive information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
Summary represents information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
Summary represents some information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business is adequate.
Demonstration of knowledge of the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business is inadequate.
Summary does not represent information on the degree of price, income and cross elasticity of demand for the proposed product and their influence on the various pricing and production strategies of the proposed business.
Specifically evaluate the current and future industry trend for the proposed business. (SLO 2.3)
Evaluation of the current and future industry trend for the proposed business demonstrates significant insight.
Evaluation of the current and future industry trend for the proposed business demonstrates insight.
Evaluation of the current and future industry trend for the proposed business is adequate.
Evaluation of the current and future industry trend for the proposed business is minimal.
Evaluation of the current and future industry trend for the proposed business is inadequate.
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