UK Standard Industrial Classification 2007 (UK SIC 2007.
The focus of this assessment is on a brand and/or an organisation from the following UK Standard Classification:
10821 Manufacture of cocoa, and chocolate confectionery
Your Task:
Select an organisation from the aforementioned UK Standard Industrial Classification. Your chosen organisation must have a presence in the UK (but not necessarily a manufacturing base here) and must be selected on the basis that it is market-orientated. You are to undertake research into your chosen brand and/or organisation and the sector within which it operates.
Produce an individual report in which you analyse and evaluate the brand?s/organisation?s marketing strategies, activities and practices to demonstrate your reasons for concluding that the organisation is ?market-orientated?. It is expected that you will support your analysis:
? with evidence (such as, illustrative examples of what the organisation is currently doing, data, relevant citations from referenced sources, etc)
? by applying relevant marketing tools and techniques to support the analysis
? by providing a clear insight into the contribution of marketing to the success of the organisation.
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