i) A food safety crisis has just struck your organisation, and you must prepare:
(a) a press release for immediate release to the media. The release will identify the crisis, and address public concerns. It should use an appropriate writing form, layout and structure.
(b) a separate one-page ‘Notes to Editor’ outlining the nature of the crisis, your role within the organisation, and whatever additional information you decide will help to develop the scenario.
(ii) You should also prepare an internal document for management in which you:
(a) use Grunig’s theory to identify and prioritise the publics with whom you must communicate. Explain your reasons for prioritising these publics.
(b) use either Stocker’s 4Rs or Coombes’ Crisis Response Strategy to justify your strategic approach to managing the crisis.
Length: Press release: 250 words.
Notes to Editor: 250 words
Document for management: 800 words.
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