Marketing Assignment
You are to conduct a market research on any hospitality organisation and produce a report as follows:
1. Define Market research.
2. Explain the importance of market research.
3. Collect primary/secondary data on the demographics of the customers of your chosen organisation and their satisfaction level.
4. Analyse and summarise your findings.
Enclose your findings (primary/secondary data) in appendix.
Individual work
Report format
Word count: 500 words excluding the findings. (+/- 10%)
Case Study/Background Info
You are required to create a marketing mix for a chosen hospitality organisation and present your findings in a report format as follows:
1. Based on your research findings you are to create a product that will satisfy the needs and wants on the least satisfied group.
2. Identify the pricing strategies that could be used for the created product and justify your choice with support of relevant academic resources.
3. Explain the various promotional activities that could be used to promote the product and justify.
4. Create samples of your promotional tools. (Posters, leaflets and others)
5. List the difficulties that you are likely to face in marketing the above proposed product.
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