Marking criteria: ? Aim: A study of the marketing environment and strategy of Bulla dairy ? Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%) ? Analyse the main products, services, suppliers and customers of the company (10%) ? Describe the following marketing strategies used by the company o pricing (10%) o promotion (10%) o distribution (10%) ? Compare the marketing mix to its competitors (10%) ? Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%) ? Appendix: Include a Swot analysis and positioning chart (10%) ? Report writing and referencing (10%) Links: http://www.bullafoodservice.com.au/ ? http://bulla.com.au/
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