Each student individually will choose an advertising campaign created by an advertising agency for a national or international product, brand, service, company or organization. The campaign must be current and will have run in the media within the last two years. An advertising campaign is defined as a series of related ads that are based on the same theme, message, and offer. The Snickers series commercials “You’re Not You When You’re Hungry,” featuring Betty White, Roseanne Barr and other actors and celebrities is a good example of a campaign. It was created for the Snickers brand by ad agency BBDO. The advertising agency must be an external agency, not an in-house agency owned or controlled by the brand or manufacturer. The campaign must be running in at least two different media (i.e., TV, magazine, radio, newspaper, digital, social media
etc.).
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