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Advertising Campaign Effects in Business
Introduction
Advertising is an important marketing tool that is used in almost all industries. Advertising can determine the success of a business because it can increase sales. Advertisers can use different mediums such as the television, radio, print media, social networking sites and the internet. Advertisements serve various purposes. They are used to introduce new products in the market, they educate the consumer regarding the use of different products, they remind the consumer to purchase the products and they are used when the companies are carrying out promotions. Advertisements can lead to changes in different sectors as many people become more aware of the effects of using the advertised products. Advertising campaigns have different effects on the automotive, food and beverage, travel and tourism, real estate, banking and the telecommunications industry.
Discussion
The automotive industry has experienced many changes over the years. Consumers no longer buy cars for the sake of finding a means of transport. Both the consumers and the marketers have become more sensitive to environmental issues. Advertising campaigns have contributed to the fierce competition in the industry. Everyone wants to highlight a unique quality of his or her products. Manufacturers have in turn been forced to create cars that are environment friendly and more energy efficient. The advertising campaigns have exposed more people to the options available.
Fast foods, alcohol and soft drinks make up for most advertising in the food and beverage industry. The main target for fast foods and soft drinks ads are children and teenagers. Advertisers look for ways through which they can entice children such as giving the free toys. This has in turn increased the number of sales of the particular products. Advertisers also use sex appeal to appeal to teenagers and young adults. Advertisers in the fast food industry do not face strict regulations as those dealing with alcohol. Due to health concerns, health practitioners have put in place measures to ensure that advertisers market more healthy options. This has produced tremendous changes since healthier foods have become more available. It has contributed to many changes such as reducing the content of salt, sugar and fats in the food and beverage products.
Advertising campaigns have a positive effect on the travel and tourism industry. Stakeholders in this industry usually promote the best attributes of their products and services. Advertising different destinations opens them up to larger markets around the world. It introduces new cultures to the people, including food, music, and the general lifestyle of the people. Advertisements in this industry also serve to educate people regarding different environmental issues. People become more aware of the effects of climatic changes such as global warming and floods and they learn how to manage and take care of their environment. Another positive effect of advertising in this industry is that it has enabled people to get value for their money because marketers only advertise what they can offer. The stakeholders ensure that they offer the best services and diverse products to ensure return visits. Advertisement campaigns in this industry have ensured that the advertised destinations receive more visitors.
Advertising campaigns in the real estate industry has led to innovative changes in the way the ads are presented. This has in turn led to competition in the industry and it has contributed to the ease at which people acquire or rent homes. The real estate agents are compelled to give out more information regarding the products they have on sale as competition becomes fierce. More agencies and individual stakeholders in the industry have been forced to use digital media as a campaign platform. This has in turn added more creativity and contributed to enhanced efficiency. The use of the internet has greatly reduced the cost of advertising in this industry and has given marketers a larger platform on which they can display their products.
There is high competition in the telecommunications industry. This is especially because of the widespread use of cell phones and different versions of smart phones. This has in turn created fierce advertising campaigns, especially those targeting people below the age of forty-five. Advertising campaigns has led to increased sales in this industry. It has created more knowledge of the different products and has enabled people to distinguish between the different products. These campaigns have added more value to the products on offer. No firm wants to be left behind in technological matters. Advertisements make a company aware of their rivals’ products and they in turn create better products. This has contributed to creating diversity in the market and has exposed the consumer to the products being used.
The banking sector has also experienced changes that have been brought about by advertising campaigns. This is because bankers have become aware of their rival strategy through such campaigns. In an effort to rival the competition, the bankers have been forced to offer more competitive products and services. This has given the consumer more importance and worth. The competition has also ensured that cheaper products and services are on offer as the banks try to attract more customers. Many people have become more informative about the banking industry.
Conclusion
Advertising campaigns have had both positive and negative effects to the companies and consumers. It has led to many changes, most of which have served to benefit the consumer. These changes have been facilitated by the competition in the industry. Advertising campaigns are responsible for the restrictions in advertising in different industries. People have become more aware of the products and services they are consuming because of these campaigns.
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