| Assignment Questions:
Q.1: Evaluate Aegis’s strategy for forming alliances to market its product. Why did Aegis form the alliances in the first place? Q.2: Now that the alliances are more than a year old, what is the reason that neither alliance has resulted in a sale for Aegis’s product? Q.3: What are Aegis’s options regarding these alliances? Which option should it select? |
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