Consider the following changes in marketing strategy: ?Second Life is a virtual world launched in 2003 by
Linden Labs in San Francisco, California. It boasts more than nine million inhabitants who connect for fun
and to escape. Registered members create online digital alter egos called avatars, and now users can
actually speak to each other. ?Why might this be of interest to a marketer?
?What are the upsides? Downsides?
?Smart phones are an important part of people’s lives today. How has this changed the decisions that
marketers face with regards to advertising placement?
?Netflix, Amazon Prime, Hulu, and others offer streaming content programs. No longer does network television
“hold all the cards.” ?What implication does this have for advertisers?
?What predictions do you have regarding the future of marketing and advertising that may sound “wild” today,
but could actually happen in a few years?
•Step 2: Answer the questions.
Use a word processor (such as MS Word) to write a paper summarizing your findings. Include your opinions on
the following issues: 1.What are some advantages and disadvantages for marketers using a virtual world such
as Second Life?
2.How might a company research consumer preferences using Second Life?
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