The aim of this research is to examine the impact of the wedding planner on the experience of the bridal couple on the day of their wedding. Objectives: – To explore literature and research related to event and specifically wedding planning and consumer expectations related wedding planners. -To identify key factors highlighted within literature related to wedding planning and consumer expectations of wedding planners. -To establish the influence of identified factors on the experience of the marrying couple. Research questions: -What is written in current literature and research related to event and specifically wedding planning and consumer expectations related wedding planners? -What key factors are highlighted within literature related to wedding planning and consumer expectations of wedding planners? -What is the influence of identified factors on the experience of the marrying couple?
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