Analyzing Search Engine Optimization

Search engines help provide visibility to Web sites of hotels, restaurants, or catering businesses. Visibility, in turn, brings in prospects for business. Concepts such as Adwords and Adsense make optimum use of online search engines to market Web sites of hospitality operations. In this assignment, you will explain and analyze various methods of using search engines for marketing hospitality operations.

Address the following:

Identify three search engines. Explain, with the help of examples, how search engines help provide visibility for a Web site.
Explain the concept behind Adwords and Adsense.
Provide examples of the usage of Adwords or Adsense in the hospitality operation you chose in Week 1.
Develop a strategy to incorporate Adwords or Adsense into the hospitality operation you chose in Week 1.
Write a 500-word paper in Word format. Format your assignment according to MLA guidelines. Name your assignment: AI_CUL431_W3_A1_LastName_FirstInitial.doc.

By Wednesday, April 20, 2016, post your initial response to the appropriate Discussion Area.

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