All the following contents are about Coca Cola Company, there are 6 appendix to write. It is not an essay or report.
1. Value Chain for Coca Cola Company (1 page)
2. Value System for Coca Cola Company (1 page)
3. Porter’s Five Forces Framework for Coca Cola Company (1 page)
4. A PESTEL evaluation for Coca Cola Company (2 pages)
5. Situation Analysis of Strategic Options for Coca Cola Company (2 pages)
Critically analyse for Coca Cola Company:
• Their resource strengths and weaknesses
• The external opportunities and threats facing them
6. SWOT Matrix (1 page)
Suggest how the company may improve its competitive position. You should include consideration of how these improvements can be
implemented.
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