Apple’s future strategy

Write an essay analysing and evaluating the factors that have made Apple a success and using your SWOT recommend Apple’s future strategy

FIRST: Create and explain a S.W.O.T. (Strenghths, weaknesses, opportunities and threats) Analysis based on Apple corporation. (10 marks) – It should not be copied from the internet, each point should be explained in the SWOT. -There should be 5 strengths, 5 weaknesses, 5 opportunities and 5 costs mentioned and explained, which should give 600 words. SECOND: Write an essay analysing and evaluating the factors that have made Apple a success, and using your SWOT recommend Apple’s future strategy. (90 marks) -Recommendation should be logical and clear and there should be clear links made to the main focus and points already raised in the essay with clear justification, and a clear answer to the essay question. – The word count for this second part answer should be 2000-2500 words. – For each writing there should be a bibliography – Minimum five sources should be used – Referencing and in-text citations should be done in Harvard style.

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