| It’s a group work, my part is: B. Situation Analysis / Company and Web Site Background 1. Domain Name(s), Brand Name(s) (if different), and URL o You are required to identify how each domain could be used (you do not have to use all the domains), the objective(s) of each site and the target group. 2. Business Scope: Briefly describe the scope of the on-line business (local, national, regional or global) 3. Description of Products and Services (clear list of the products and/or services that you will sell, and how these are presented electronically to the audience). 4. Statement of your Company/Website’s Unique Advantage or Difference or Unique Value Proposition (USP/UVP) (1 sentence) and Competitive Advantages (Current and proposed) 5. Exploration of Revenue Model(s) – brief description of ways in which your websites may generate revenue, including banner advertising, affiliate programs, selling content offline, etc. These are just your preliminary ideas. That is, you do not need to map out a detailed revenue platform. |
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