Select an e-business company of your interest. (Booking.com)
Because it is group work, I just need to write two parts of it. It doesn’t need the introduction and conclution.
1) Describe the business model of booking.com based on the Figure 2. 600 words
Customer relationship Product innovation Infrastructure management
Information Target customer Resources assets
Feel and serve Value proposition Activities processes
Target and loyalty Capabilities Partner network
You need to choose at least on point form Customer relationship, one point from Product innovation and one point from infrastructure management.
2) Analyse opportunities and challenges for the company to stay competitive in the market. 700 words
For example: compare to Room or roma, pair-pair booking. Analyse the competitors.
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