Assume you are an intern at Feel Good Foods. Write a 2,000 word report to Logan Willoughby, marketing manager of Feel Good
Foods, 373 Adelphia St, Vancouver, V5M 1G8 BC. Mr. Willoughby needs answers to the following questions: – What exactly are
the allegations of corruption against FIFA and do they seem credible? – Could these claims of malfeasance rub off on TEAM5
and damage Feel Good Foods’ young brand? 1 1
– If so, do the risks (partnering with an organization that has serious credibility issues) of a sponsorship deal with FIFA
outweigh the benefits (aligning TEAM5 with a sport that is growing rapidly in Canada among both boys and girls)? – What
arguments could you offer Mr. Willoughby to help him defend or reject the sponsorship deal (depending on which conclusion
you reach) in his interview with the Vancouver Sun?
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