Highlights
• This is a solo project not a group project
• 5,000 Words – 10 Pages Not Counting Appendix or Letter of Transmittal
• An Expansion from 5W’s 2 H’s
• For Profit or Not for Profit
• Must be supported with research
• Must have a financial model that identifies key cost and revenue drivers
• Must have a compelling value proposition that speaks to an identifiable audience
Business Plan or Business Case
The term project can be constructed around either a business plan or a business case. Business plans are written in support
of starting a new venture or business. Business cases are written in support of an initiative within an existing venture or
business. (New product, new approach, new location etc.) Students are expected to choose plans or cases of enough
complexity to demonstrate their mastery of the course subject area. It is strongly recommended that you complete the first
two modules on value proposition and customer segments on the udacity How to Build a Startup – The Lean Launchpad course.
Workshops
For those who choose this options the Norman Newman Centre will host 3 one hour workshops to assist with the building of
the business plan.
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