The Project is for Business Strategy MBA Course
Rolex & Omega Watches
The outline
Rolex Strategic Plan
Omega Strategic Plan
Both Company Background (Separately)
Make a short introduction on Rolex and Omega and their respective industry
Mission and vision of Rolex and Omega
Body
Explain the rationale behind each company’s strategic decision using theory and concepts from Strategic management books
and journals– Factors that lead to succeed or to fail (usually, there are many factors like lack of leadership, inadequate
strategic decision, lack of resources, underestimation of competitiveness, strategic mindset, strategic planning …)
Use appropriate strategic tools to assess the relevancy of their strategies. Identify flaws and root causes of success or
failure
Identify the major strategic issues both company faced Critically appraise their strategic approach and decision-making –
Build your argument based on strategic management concepts and journal articles – Use the literature review to defend your
arguments
Conclusion
Make recommendations on how both companies should do in the future to sustain their business
Then the following matrices should be done for both companies :
Appendix one- External Factor Evaluation Matrix
Appendix two- Internal Factor Evaluation Matrix
Appendix Three- Competitive Profile Matrix (CPM)
Appendix four- space matrix (CPM)
Appendix five- Financial Ratios 2014 Fiscal Year (2013 if 2014 not available)
Appendix six- SWOT Matrix
Appendix seven- Porter Five Forces Model
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