Google is a company that has long prided itself on being an ethical organization and being socially responsible. Yet Google’s actions in trying to provide search services to the people of China have run into many roadblocks and prompted much criticism.
For this written case analysis assignment, please read the following background case materials:
Case study 21 in your textbook (Google’s dilemma in China) Open the following link for this case study:
http://ltang.people.ua.edu/uploads/1/6/6/9/16697670/02_google_case_study_chapter_2012.pdf
Testimony of Google Executive (Elliott Schrage) before Congress in 2006)
Google blog post: “A New Approach to China” (David Drummond, 2010)
“Google Helps Chinese Avoid Censorship” (USA Today, 2012))
You do not need to do any additional research. Use just the four sources provided.
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* I will be attaching the three articles in the attached file.
Your paper should begin with a one-paragraph summary of what happened when Google entered the Chinese market with Google.cn in 2006 and what changed in 2010 and 2012.
Your paper should continue with an analysis of Google’s actions. It must address the following topics:
(1) Who were the four most important stakeholders that Google management needed to consider in their decision making about whether to expand into China? Explain why each is important and what their expectations were.
(2) From an ethical perspective, did Google make the right choice initially in 2006 – to launch Google.cn and censor the search results? Why or why not? Explain your reasoning. Be specific.
(3) From an ethical perspective, did Google make the right choice in withdrawing from the Chinese market in 2010? Why or why not? Explain your reasoning. Be specific.
(4) From an ethical perspective, did Google make the right choice in June 2012 – by adding a new feature to searches going through its Chinese-language site in Hong Kong? Why or why not? Explain your reasoning. Be specific.
(5) Was Google top management effective in communicating its China strategy to its stakeholders? Why or why not? Explain your reasoning. Be specific.
Be sure to use correct in-text APA citations for direct and indirect quotations. To do this, use the author’s name, year, and page number (where appropriate). For example: (Baker &Tang, 2013, p. 286).

Your paper should conclude by listing the four references in correct APA format. Here is what you should include:
Baker, J.S.& Tang, L., (2013), “Google’s Dilemma in China”. In S. May (Ed.) Case Studies in Organizational Communication: Ethical Perspectives and Practices (pp. 285-294). Thousand Oaks, CA: Sage.
Drummond, D. (January 12, 2010), “A New Approach to China,” Google corporate blog, retrieved from http://googleblog.blogspot.com/2010/01/new-approach-to-china.html
McDonald, J. (June 1, 2012), “Google Helps Chinese Avoid Censorship,” USA Today, retrieved from http://usatoday30.usatoday.com/tech/news/story/2012-06-01/google-china- censorship/55326416/1
Schrage, E. (February 15, 2006), Testimony of Google Inc. before the Subcommittee on Asia and the Pacific, and the Subcommittee on Africa, Global Human Rights, and International Operations, retrieved from http://googleblog.blogspot.com/2006/02/testimony-internet-in-china.html
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Your paper should be approximately 3-4 pages, double-spaced.
Your paper will be evaluated according to the quality and clarity of your responsiveness to the assignment requirements and questions. Your assignment will be evaluated according to your appropriate incorporation of specific case facts to support clearly stated and well reasoned conclusions. In addition, your paper should meet the standards of written English expected in a graduate course. Please review the course syllabus for additional guidance on this.
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