Chipotle has built a reputation on “Food with Integrity.” In the highly competitive food service industry, they were pioneers in the sustainability model. However, their model and mission has been successful, and they are an industry leader. To respond to the following questions, some additional research regarding Chipotle may be required. Discuss Chipotle’s strengths and weaknesses important to devising their success strategy What resources, capabilities, and core competencies can be leveraged to face their competition? What advice would you offer the CEO as he raises menu prices to remain focused on sustainability?
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