YES OPTUS: Identify the advertisement, the product, product class and the general type of advertising appeal used

(a) Identify the advertisement, the product, product class and the general type of advertising appeal used.
(b) Analyse in a detailed and structured way (in a logical report format) the consumer behaviour issues involved, their relevance and why they are important. These consumer behaviour issues may include: product positioning relevant to competitors (eg differentiation), emotional appeals, decision-making prompts, cultural appeals, consumer motivations, decision-making processes and any other issues relevant to the product. Marks will be awarded on the basis of the relevance and thoroughness of the consumer behaviour analysis.
(c) Identify any ethical and consumer behaviour issues you feel are not currently being adequately addressed (or are ineffectively addressed) by the current campaign.
(d) Identify and discuss how your consumer behaviour insights could be used to improve the marketing of the good or service or explain why no changes are required.
(e) An additional element of this assignment is a brief critique of the teamwork dynamics experienced while completing this assignment – Refer to the Marking Sheet)

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Through utilising the approaches of psychoanalysis and structuralism discuss by referring in detail to the film the representations of motherhood and otherness in Aliens.

Its important to make sure that approaches of psychoanalysis and structuralism are analysed. Need to be able to show that psychoanalysis is understood and structuralism. Using these tools its important that motherhood and otherness are also heavily present in Aliens (1986) directed by James Cameron.

Regards to references please use these 4 or 5 i have provided and the other 3 can be any of choice in relevance to the film and essay question. Total 6 books, 2 journals and 1 website please. Please find below:

Wood, Robin. ‘An Introduction to the American Horror Film’, in Bill Nichols (ed.) Movies and Methods vol.2
Creed, Barbara. ‘Horror and the Monstrous-Feminine: An Imaginary Abjection’, Screen, vol.27 no.1
Kristeva, Julia Powers of Horror: an essay on abjection,
Clover, Carol J. Men, Women and Chainsaws: Gender in the Modern Horror Film (BFI, 1992).
Ximena Gallardo C. and C. Jason Smith, Alien Woman. The Making of Lt. Ellen Ripley (Continuum, 2004).
Sigmund Freud (any that makes relevance to the question)
Todorov (any that make relevance to the question)
28/04/2015
…
Time
14

17

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Scientific Report: Explain the scientific method reminding them of science in school and going through the steps

Run through scientific method firstly showing the youtube clip ‘the scientific method made easy’
Explain the scientific method reminding them of science in school and going through the steps:
Area of study
Identify problem
Hypothesis
Procedure to test hypothesis
Data collection
Data analysis
Derive conclusion
NB: You can never prove a hypothesis, you can only support it

There is no point in doing a study if you don’t write it up and fit it into the existing knowledge and research in the area, like adding a piece to a jigsaw puzzle. Hence it is written up as a Scientific Report which has a strict format. The sections of the scientific report are:
Title
Abstract
Introduction (which includes aim and hypothesis)
Method
Results
Discussion (which is what you are going to prepare and write on the back page of the assessment)
References (which must be peer reviewed and are mostly peer reviewed journal articles plus a textbook or two)
Appendix

This is what you need to prepare ie what you are writing on the back page of the assessment:
Define the concepts – extraversion and need for achievement
Give our findings and explain what they mean
Find at least three pieces of research from the library journal database. These should be other studies about the relationship between extraversion and need for achievement . You then briefly outline each of the studies and what was found. When referring to these references, you use in text citation ie (authors names, date of publication). There is no need to write the whole reference on your assessment as you are bringing the references in on a separate piece of paper.

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Adult Case Study: What are you trying to find out? You should be examining factors that make for “successful” of “unsuccessful” personality growth and development in older adulthood

Guidelines for the Adult Case Study:
The following format can be used in writing up your interviews:

PURPOSE: What are you trying to find out? You should be examining factors that make for “successful” of “unsuccessful” personality growth and development in older adulthood. How does a person’s lifestyle and personality affect the way that person has, or has not, adapted to aging? What factors in the person’s past or present have helped or hindered the process of growth and development? Decide on your aim and state it clearly at the beginning of your paper.

SUBJECT: Describe the person you are interviewing (age, gender, marital status, health, past or present occupation, socio-economic status, education, place of birth, etc). How long or how well do you know the person, and in what capacity (relative, friend, neighbor, stranger, fellow student, etc)?

METHOD: Your primary method will be the “interview”, supplemented by observation. Ask such questions as what problems they have (or previously) faced and how they have attempted to handle these problems. Does the person find it easy to do new things, or is s/he upset and threatened by any change? How does the person view the future? Their own old age? During the interview, make sure that the person is comfortable, and knows that s/he has the right to refuse to answer any question, for any reason. Use questions which provide information, without embarrassing the person.

Your secondary method will be that of “observation.” Note the person’s behavior and mood during the interview (happy, sad, optimistic, contented, pessimistic, miserable, complaining, suspicious, etc). If you have known the person for a long time, compare present mood and behavior with earlier mood and behavior. For example, has the person always been depressed (if this is the case), or has the person recently changed? If so, have there been any recent events that may have caused changes? Has the person noticed any change in their memory? If so, how do they describe it?

DATA OBTAINED: The data obtained consists of a synopsis of the answers to your questions and their responses. Jot down your impressions right after the interview session(s), so that you do not forget anything. Note place, time, and length of each session. If more than one session, note the time between sessions, and changes in mood or behavior at each session.

ANALYIS (most important part!): Carefully look at your answers and observations. What has the person revealed? What have you learned from your observations? How does what you have learned relate to the readings, lectures, handouts, and discussions in class that relate to the older adult? What are the developmental tasks for this person’s stage of life? Where is this person in terms of accomplishing these tasks? How did the concepts, issues, and theories of later adult development that you learned in the class relate to what you have learned about this person’s development? What is their mental health like? Any changes? Go back and look at your aims. Did you find out what you were looking for? What factors seem to have influenced the person’s growth and development? Did you find out anything that you were not looking for? What?

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The four quantitative studies were reviewed, and they were critically appraised by a Critical Appraisal Skills Program

The four quantitative studies were reviewed, and they were critically appraised by a Critical Appraisal Skills Program (CASP 2013) tool to determine validity, reliability and credibility of the studies (Appendix 1).

The four studies were utilised with reasonably strong evidence of methods (NHMRC 1999). Burns et al (2009) and Harris et al (2012) conducted their studies by using Randomised Controlled Trials and Richards et al (2005) utilised pre-test/post-test Randomised Controlled Trials, which is regarded to be the best design for quantitative studies (NHMRC 1999). Even though Sloane et al (2007) used a lower evidence level of method, namely the cluster-crossover design, it may be regarded as good for clinical trials because the design can carry out more than one intervention in a naturally developed population (Parienti & Kuss 2007). Parienti and Kuss also believed that using the cluster-crossover design can be considered more suitable than attempting a Randomised Controlled Trials in a clinical setting where Randomised trials are not feasible and the design was well suited in Sloane’s study (Parienti & Kuss 2007).

The sample sizes ranged from 40 to 147 participants. When a study shows positive treatment effects with a sufficient large sample, the strength of internal validity will increase (Law & MacDermid 2008). Case control studies can reasonably have small samples; whereas, a greater number of samples are required in Randomised Controlled Trial studies (Edwardes 2001). Sloane’s case control study had 66 participants and Richards et al (2005) recruited 147 people for Pre/Post Tests whereas Burns et al (2009) and Harris et al (2012) assembled 48 and 40 participants respectably for their Randomised Controlled Trials. With the sample size of four studies, possibly strengthened internal validity, the sample sizes were also justified by using a power calculation. It helps validate statistical analysis and generalise the findings (Greenhalgh 2006).

The four articles have clear purposes, and relevant literatures were reviewed in the articles. Burn et al (2005), Harris et al (2012) and Richards et al (2005) provided sufficient details of their interventions. Through which more likely to contribute to evaluating whether the experiments are useful and replicable and this in turn, increases the quality of the studies. However, the study by Sloane et al (2007) did not provide sufficient detail about procedures, setting, and did not describe experimenters who carried out the intervention and therefore the study is of lower quality.

The majority of studies did not justify the analysis methods with sufficient details. Richards et al (2005) did show the statistical significance of their finding; however, the rest three articles failed. When studies can be analysed with appropriate statistical tools, the value of the studies can be higher (Trochim 2006). However, all studies drew the positive outcomes.

5. Discussion

Although the four studies were supported by moderate to strong quality of the evidence, the studies of Burns et al (2009) and Richards et al (2005) deducted more conclusive findings than the publications of Harris et al (2012) and Slone et al (2007). A part from this, the four articles have presented the results disproportionately because the authors for each article concluded their fining as the interventions can replace sedative hypnotic tablets without supportive reasons. Although they revealed the positive outcomes of the interventions and even two of them show definitive results, the studies did not compare the effects of the sleeping tablets and the consequences of the interventions. However, the efforts to find out the non-pharmacological interventions alone have adequate merits, as the side effects of sedative hypnotic drugs have become an alarming issue today (Morin et al 2003).

6. Conclusion

As people with dementia are losing their ability to manage their sleep pattern and quality, health care providers or family caregivers should help them to enjoy optimal quality of sleep. Clinically, although negative effects of sleeping tables have been revealed, the medications have broadly been used due to health care providers’ lack of understanding of non-pharmacological interventions. This essay attempted to provide better and safer option for health care providers to update their knowledge and treat dementia impaired people with sleep disorders appropriately. However, this literature review identified that a lot more evidence based interventions need to be developed as there is a paucity of feasible enough non-pharmacological sleep intervention.

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Irish Writer: the post-independence Irish writers from the list below and discuss his/her contributions to Irish literature and society

Choose ONE of the post-independence Irish writers from the list below and discuss his/her contributions to Irish literature and society. You may include the writer’s background and analyze two or more texts (prose, poetry and/or drama). Use historical, political, artistic, social and or cultural factors in your discussion. Be sure to use scholar sources and include full citations. The essay should be about 1100 words. Pay attention to spelling, punctuation, grammar and form, as well as to content.

Daniel Corkery (1878-1964)
Seán O´Faolain (1900-1991)
Frank O´Connor (1903-1966)
Liam O´Flaherty (1896-1984)
Patrick Kavanagh (1904-1967)
Flann O´Brien (1911-1966)
Mary Lavin (1912-1996)

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Investigation of two accounting applications for Thomas Lee & Associates’ Needs

And this is a group assignment, but my task just need to write this point: To provide efficient and effective sales and purchases business processes. Base on the investigation of MYOB and XERO.

You may need to follow this to write my part.ii.Analysis of MYOB AccountRight Enterprise v19.6 for Thomas Lee & Associates’ criteria.
iii.Analysis of Xero Accounting Software for Thomas Lee & Associates’ criteria.
iv.Results of investigation.

ii.Analysis of MYOB AccountRight Enterprise v19.6 for Thomas Lee & Associates’ criteria.
iii.Analysis of Xero Accounting Software for Thomas Lee & Associates’ criteria.
iv.Results of investigation.

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A long-form magazine article

Write, for a general audience, a long-form magazine article that explains how one of our classical theorist’s ideas can help us understand something important about an issue or dispute in contemporary American society: for instance, a social trend, a recent notable event or controversy, or a longstanding social problem.
In your paper you should find a few editorials on your topic to get a sense of the boundaries of the “public conversation” around your topic. You should also consult recent sociological research on your topic. Your job, then, becomes to help the “public conversation” attain some nuance, using sociological concepts that you will…
1) Explain the meaning and origin of the term
2) Situate within a broader theoretical understanding of society
3) Bring into the present and apply to your chosen topic, showing how the concept helps you make sense of the event, and the data you are bringing into the conversation.
As you write, imagine that your audience is ignorant of both sociological theory and the phenomenon you are discussing, so you will need to briefly and describe introduce both.

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