Market Research and Segmentation (module 2, case)

General Background
1.The Mission Viejo Medical Center (in the city of Mission Viejo, California) comprises two geographically adjacent institutions:a.Mission

Hospital Regional Medical Center: Mission Hospital Regional Medical Center, and
b.Children’s Hospital at Mission (CHM): Children’s Hospital at Mission (CHM) https://www.mission4health.com/affiliations/choc-childrens-

at-mission.html

2.The two hospitals serve — within less than a 10-mile radius — the populations of the following nine municipalities: Aliso Viejo,

Ladera Ranch, Laguna Hills, Laguna Niguel, Laguna Woods, Lake Forest, Mission Viejo, Rancho Santa Margarita, and San Juan Capistrano.
3.Retirement Communities:a.The city of Laguna Woods (https://www.lagunawoodscity.org/), is home to “Leisure World”

(https://www.lagunawoodsvillage.com/), a retirement community of over 23,000 senior (55 years and above) residents.
b.The city of Mission Viejo is home to “Casta Del Sol,” a retirement community of over 3,000 senior (55 years and above) residents.

4.Following the example and success of integrating a special children’s hospital, it is suggested for the purpose of CAP599 only, that an

additional new hospital be built, catering to the special needs of the senior population, to be named: “Golden Age Hospital (GAH)”.
5.The “CAP599 Consulting Team (CAP599CT)” has been tasked to research and develop a project feasibility plan for the future GAH.

The Project
1.Note: You do not need to be a physician or health care provider to complete this assignment. Address it through management lenses.
2.As independent members of CAP599CT, you will each undertake this task and prepare said plan within the next 10 weeks (the duration of

this course), following the modular guidelines and assignments.
3.Each module will focus on different topics, building on your previous studies and based on the background materials of the courses taken

in both the MBA and MSHS disciplines.
4.The assignments for each module will be prepared and presented to the CAP599CT management (your course instructor) as follows:a.Case –

developing and writing a segment of the plan.
b.SLP – preparing a boardroom PowerPoint Presentation (PPT) based on the case paper.
c.TD – preparing an executive summary based on the case paper, to be posted on the TD platform. Members of the Team (students) will

comment on their peers’ postings and be able to share information and data for their own plan (see guidelines in the TD platform).

5.The Case Assignments are the crux of the coursework, whereas the SLP and TD are its derivatives. Case papers should be at least 3-4

content pages long.
6.You will prepare and submit the sectional/modular case papers for each module, adding the preceding ones as you go; that is, in Module 2

you will combine and submit Case 1 and Case 2, and so on.
7.You will make amends to each case paper per the feedback you will get from your instructor.
8.Finally, at the end of the course, you will need to aggregate all chapters into one comprehensive paper, as follows:1.Title page – to be

submitted in Module 1.
2.Background – to be submitted in Module 1.
3.The External Environment – Data Gathering – to be submitted in Module 1.
4.Market Research and Segmentation – to be submitted in Module 2.
5.Organizational Structures and Functions – to be submitted in Module 3.
6.Finance and Budgeting – to be submitted in Module 4.
7.Quality, Ethical, and IT Controls – to be submitted in Module 5.
8.Conclusions and Recommendations – to be submitted in and for all modules.

Module 2 – Assignment – Market Research and Segmentation
1.Based on the data gathered and the general picture you have obtained, we will now focus on direct market research and segmentation of

the senior community in the Mission Viejo area.
2.In order to do so, you will need to define/address the following points:a.Who are your target market subjects?
b.Where are they located?
c.What special needs do they have?
d.What special medical/health services do they wish to get?
e.What type of physician specialization would they like to have?
f.Locations: Do they prefer a single medical center (MC) hospital location, or do they prefer a medical center (MC) hospital and a

community clinic (CC)?
g.Other.

3.Survey Questionnaire:
a.Complete the following proposed survey table – column A, that you plan to use in order to obtain the preferences and perceptions of the

seniors of your target segment, assume n=500. (Click the link to access the GAH Project tables.)
b.Your instructor will comment on your table and fill out column B (the average response score of the 500 subjects) in his feedback to

you, on the basis of which you will be able to further develop your project plan.

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comparative analysis: formal analysis, stylistic analysis (may require some research), and how the work is hung in the museum

Your compare and contrast paper (or comparative analysis) is similar to the visual analysis paper but rather that analyzing the formal elements of one work of art you will compare and contrast the formal
elements of two works of art. Again, please select works from the permanent collection of The Cleveland
Museum of Art.
This assignment requires a detailed comparative analysis of the following three parts: formal analysis, stylistic analysis (may require some research), and how the work is hung in the museum.
I choose 1) Saint Catherine imitator of Matthias Grunewald. and 2) Portrait of Machtelt Suijs by Maerten van Hemmskerck.

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Marcoeconomics Article Evaluation

What these policies are and how they will effect the country long and short term ,any definitions, cash flow, effect

on currency, unemployment, interest rates, etc. I need to have the proper in-text citation, a works cited page, and thesis as well. The

first paragraph needs to be a summary of the article. the next couple paragraphs is an evaluation/analysis of the paper. And the final

couple paragraphs is what you would do or your position on the topic/article.
If you have any questions please let me know

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Solution Identification

Instructions: This assignment is a continuation from week’s 1 and 2. (papers attached).
Read the material (see below websites) to help guide you in identifying solutions to the management problem you have identified. Complete

a 2-4 page paper discussing solutions in relation to the management problem you are exploring during this course.
Now that you have identified a client and the management problem you are investigating and conducted a needs assessment, you will identify

one or more solutions to the problem.

This step, the Solution Identification, is the phase where you look for ways to solve your problem. How will you, the manager, fix your

problem? This is the place where you get to practice the Art of Management. This is also the difficult phase for many former and current

military students as the solution in a military environment might be to simply order the two people to get along, increase their

productivity, to work longer hours as a means of achieving productivity levels that are acceptable.

In the civilian world, one cannot use that means to solve the problem. Instead, the analysis at this point can focus on talking with the

warring parties individually or in a meeting together if the problem is behavioral or personality conflicts (so the solution is to work on

building support and trust between the two individuals). One might look at the tasks that these two are responsible for and explore

whether or not the individuals have had adequate training to be successful in performing their tasks (so the solution is to provide

additional training and/or mentoring to help your folks be successful). One may look at the conditions under which these two work (are

they sitting right next to the community coffee pot or the photocopy machine or with poor ventilation or no natural light? Is the

environment affecting their behavior?) The solution may be to fix the problem by moving them or making some other similar change. Of

course these are only some of many reasons for the problem behavior and the reason may be a combination of things.

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Jane Collins: Jane Collins restates Jane Schneider’s interpretation of the fairy tale of Rumpelstiltskin

In her preface (p. xi), Jane Collins restates Jane Schneider’s interpretation of the fairy tale of Rumpelstiltskin. Schneider sees the story as one that is about European’s ambivalence about early industrialization. What do you think of her interpretation? Can you think of any other fairy tales that speak to major transformations in the world of work, or to local or global production and its consequences for marriage, realms of power, or social relationships? If you were creating a fairy tale today to speak to changing patterns of work, what story would you tell?

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Karen Ho Project: How does the workplace culture of investment banking on Wall Street and its emphasis on the creation of shareholder value, short term profit

1: How does the workplace culture of investment banking on Wall Street and its emphasis on the creation of shareholder value, short term profit, and globalization lead to risk taking that sometimes results in economic crises?

2:Explain how the book Liquidated sheds light on the banking and mortgage crisis as described in “Inside Job?” How did the Wall Street

culture that Ho describes contribute to the financial meltdown in 2008–2009?

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Extra Credit Memo

I work with you during all this semester thank you for help and you did all my English course.But right now I have last one which is memo

about the class please read the information I will put it and also back to all the order I did with you to write about this memo:

Write a memo to me regarding your experiences in ENG 302W this semester. Follow the guidelines for writing a memo discussed in class and

covered in chapter 14 of our textbook. The memo should exhibit the characteristics of a successful professional document we’ve identified

and created throughout the course. Your memo could:

Identify lectures, in-class exercises, and assignments that were particularly useful to you and explain why they were useful (and should

be kept for future classes).
Identify lectures, in-class exercises, and assignments that were not particularly useful to you and explain why they were not useful (and

should not be kept for future classes).
Offer suggestions for different assignments or activities and explain why they would be useful.
Discuss your experiences with the team project.
Discuss any other element of the class that you did or did not enjoy.
Discuss what you wish you would have done differently in ENG 302W this semester.

When offering criticism, remember that you are addressing your instructor and identifying perceived weaknesses in the course. Choose your

tone and evidence carefully. (Think back to class assignments where you were asked to offer suggestions to revise documents your boss

created.)

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Managing Employee Relations

Taking into consideration the relevant theoretical and empirical considerations write an essay of not more than 3000 words in which you address the following question which is in two parts

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Schedule and Cost Performance Index, Schedule & Cost Variance

When looking at the life of a project plan, it is useful to graph and outline the cost variance (CV), and schedule variance (SV).

Determining progress, or lack of progress, provides essential information to assess a given project.
Complete exercise 2 in chapter 13 of the textbook. Given the data provided, in an excel spreadsheet, PowerPoint, or other appropriate

method of delivery, determine the following:
1. Schedule Variance (SV)
2. Cost Variance (CV)
3. Schedule Performance Index (SPI)
4. Cost Performance Index (CPI)
In 250-300 words, answer the questions provided with the exercise. Reflect on the assessment of this project assessment. Should the

project continue to improve?

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