Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in written report format in the form of an outline business plan for the next five years. Cover the nature of the business start-up, the objectives for the next five years, capital requirements (investment and working capital) and likely sources and the vision and mission set for the new venture. Produce a time plan for the first five years in the form of a Gantt chart or a Critical Path Analysis chart. (500 words)
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks assess the practical usefulness of the Scott and Bruce (1987) small firm growth model to entrepreneurs with start up firms’ during the first five years of their growth path. Use specific examples in your answer. (1,500 words)
Total 2,000 words – 100% of the available marks for assignment 1 – present in report format)
Learning Outcomes to be achieved: L1, L2, L3, L4, L5 and L6 (see Learning Outcomes listed below).
ASSIGNMENT 2 (2,000 words)
Using the case study for the start-up company developed and discussed in assignment 1 demonstrate how such a ‘start-up’ company might use personal contact networking to help achieve sales growth and the acquisition of necessary resources during the first five years of its growth plan. Use examples in your work and use the case study as a vehicle for discussion. (2,000 words)
Total 2,000 words – 100% of the available marks for assignment 2 –present in report format)
Learning Outcomes to be achieved: L1, L2, L3, L4, L5 and L6 (see Learning Outcomes listed below).
Indicative Assessment Requirements for the Module;-
There are two individual assignments (of 2,000 words each). Students’ are to submit in report format via Turnitin on or before the due time and date.
Module Learning Outcomes to be Assessed:-
Learning Outcomes for the module are coded L1 to L6 below.
Upon successful completion of the module the students will be able to:
L1. Analyse, discuss and critically determine the important driving forces which condition the contexts of new venture development.
L2. Appraise and evaluate how successful entrepreneurs and investors create, find, and differentiate profitable and durable opportunities;
L3. Identify and determine the necessary financial and non-financial resources available for new ventures; the criteria used to screen and evaluate proposals, their attractiveness and risk, and know how to obtain start-up and early growth capital.
L4. Diagnose and interpolate the critical tasks to be accomplished, the hurdles to be overcome during start-up and early growth, and what has to happen to ensure success.
L5. Interpret and prescribe the opportunity screening criteria to actual start-up ideas, and subsequently develop a business plan suitable for presentation to investors and industry participants.
L6. Devise, develop and critically analyse integrated financial projections for start-up ventures.
Assignment Question 1
Learning Outcomes to be achieved: L1, L2, L3, L4, L5 and L6 (see Learning Outcomes listed above).
Subject:
Select a small firm ‘START UP’ of your choice and present it as a case study in the form of a written report. Demonstrate whether you consider the Scott and Bruce model (1987) of small firm growth to have any practical use to the ‘start-up’ entrepreneur during the first five years of the ventures growth path. Use analytical frameworks in your work.
Task:
Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in written report format in the form of an outline business plan for the next five years. Cover the nature of the business start-up, the objectives for the next five years, capital requirements (investment and working capital) and likely sources and the vision and mission set for the new venture. Produce a time plan for the first five years in the form of a Gantt chart or a Critical Path Analysis chart. (500 words)
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks assess the practical usefulness of the Scott and Bruce (1987) small firm growth model to entrepreneurs with start up firms’ during the first five years of their growth path. Use specific examples in your answer. (1,500 words)
Total 2,000 words – 100% of the available marks for assignment 1 – present in report format)
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