Your research paper assignment calls for you to demonstrate your grasp of the concepts covered in the course related to course specific topics or issues of particular interest to you such as the use of social media in the field of emergency management and / or crisis communications.
The research paper is worth 30% of your final grade. The research paper should not exceed 20 double spaced typed pages (Minimum 10 double spaced, typed pages) and should include a title page and a reference page (an abstract is optional) – none of which count toward the page total.
American Psychological Association (APA) style is the standard for formatting and documenting sources and is indicated for your use in this assignment. Your work is required to have in-text citations and proper references. APA assistance can be obtained at: https://owl.english.purdue.edu/owl/resource/560/01/. APA 6th Edition applies.
You work must have a demonstrable and clearly recognizable thesis. Papers without a clear thesis will generally receive no higher than an average grade as will papers without a clear analysis of underlying ideas standing in support of the thesis. Remember, first person writing is not appropriate in formal writing and papers containing first person writing will again receive no higher than an average grade.
Your paper should be submitted via the assignment window although access to Turnitin.com. will be available for your use in ensuring your work’s originality. Class ID and enrollment password will be provided via email.
Below is an outline for the course, the objectives and guidelines on what the paper should be about…..
This course explores social media and other forms of communication and their value, and limitations in today’s environment, and cross-functional employment in support of emergency management, homeland security and public health emergency operations. In addition, this course evaluates the contributions of the internet and social media within a larger media/public relations context, as a stand-alone mass notification/information sharing platform, and as part of a communications strategy for disaster response.
Table of Contents
Course Scope
Using the internet and other social media platforms, students develop social media messages, analyze their effectiveness, improve their relevance, and employ them in an interactive environment. In addition, students discuss topics and explore opportunities for using social media. Finally, students examine the shortcomings and pitfalls of ill-received and inadequately constructed social media messages.
Table of Contents
Course Objectives
1. Explore the internet, social media, its influence, forms of usage and global reach.
2. Evaluate the effectiveness of social media messages and their influence on disaster response, homeland security threats, public health emergencies, education, and health and safety messages.
3. Devise, develop, design and employ social media messages and critique/evaluate their effectiveness for achieving a pre-defined goal.
4. Examine the effects of misinformation on the immediate and overall response efforts, mitigation activities, preparedness actions, educational goals, intended outcomes, and future engagements.
5. Synthesize how cultural, religious, generational, and other social dynamic factors influence social media messages.
6. Develop a fundamental/working knowledge of Facebook, Twitter, and YouTube. Design, create, post and evaluate student created content for these applications.
7. Identify the most effective communication strategies and methods of employment within each of the four phases of Emergency Management.
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