Assignment for BUS 525 Business Strategy & Planning Robin Hood Case Study Due: Midnight Sunday of Unit 2: In this Unit, we have presented material introducing initial important elements of the strategy planning process. Our focus this week is on the importance of understanding the stakeholders, the existing values and culture of the organization, and the development of quality mission & vision statements, Strategic Goals, and SMART Objectives. We are asking you to apply these concepts through an evaluation of the organization called Robin Hood’s Band of Merry Men. We highly recommend that you review the course material in Unit 2 prior to undertaking this assignment. In particular, pay close attention to the Audio Power Point Lecture and your assigned ASP Text readings. Additional articles and videos are presented in the Unit that apply to the Assignment as well. This assignment is based upon the Robin Hood Case Study document presented on the opening page of this Unit. In the Robin Hood Case Study, you will see that the organization, The Band of Merry Men, is facing many challenges. The Assignment calls for you to evaluate the Band of Merry Men as an organization, including its existing values, culture, and influential stakeholders, and to present your view of a mission, vision, an example Strategic Goal, and example SMART Objectives for the Robin Hood organization going forward. Note that in order to achieve a stated Vision, multiple Strategic Goals would be required. Also, to achieve each Strategic Goal, multiple SMART Objectives will be required. However, for this assignment, we are asking for only one example Strategic Goal, and then two SMART Objectives to help achieve the Strategic Goal. You will then be asked in the Conclusions section, to assess the alignment of the organization’s Culture with the Mission, Vision, Strategic Goal, and SMART Objectives you have proposed. Document Sections: • Subject and Purpose of the Paper (Brief introduction of the Band of Merry Men and a description of the purpose of the paper.) • Stakeholder Summary (Provide your view of the important Stakeholders that need to be considered, and describe their impact and/or influence on the Band of Merry Men and the development of the future direction.) • Description of the Organization’s Culture (All members of the Band will bring their own “personal” Values with them to Sherwood Forest. Organizational Culture is then defined as those personal values that are “shared” by the organization as a whole. This section is to focus on describing these shared values (culture), and identifying from your view the strengths and weaknesses in the current Culture that the Band embraces.) • Proposed Mission (Provide your view of the Mission of the Band of Merry Men through presenting a clear Mission Statement and brief explanation.) • Proposed Vision (Provide your view of the Vision that the Band of Merry Men should seek to achieve in the future through presenting a clear Vision Statement and brief explanation.) • Example Strategic Goal (Present one example Strategic Goal that the Band should pursue to help it achieve the Vision you presented. The Strategic Goal is to be presented as a broad reaching “statement”. Include a brief explanation of the rationale for the Strategic Goal.) • Proposed SMART Objectives (Present two example SMART Objectives that will help the Band of Merry Men translate the stated Strategic Goal to reality. The SMART Objectives are to be presented as statements that fully meet S-M-A-R-T requirements. Refer to Unit 1 material presented on SMART Objectives. Note that we are only asking for two SMART Objectives, even though more than two would likely be required to fully achieve your stated Strategic Goal). • Conclusions (This section is to address the degree of alignment of the existing Culture of the Band of Merry Men with the Mission, Vision, Strategic Goal, and SMART Objectives presented. Is the organization well positioned to seek its Vision, or will it face barriers going forward caused by the current Culture?) Follow the outline of sections above and use section Headings for readability. You are free to add sections if you view it as appropriate. Your paper is to be up to 7 pages and must be written in “third person” language. You must follow APA Guidelines as presented in the APA Quick Style Guide found in Course Information. Also, follow the video in Course Information on setting up a Word document under APA format requirements. Grading Rubric for Robin Hood Case Study Assignment Points Possible Points Earned Content 60 Subject and Purpose of Paper 5 Stakeholder Summary 5 Description of the Organization’s Culture 10 Proposed Mission 5 Proposed Vision 5 Example Strategic Goal 10 Proposed SMART Objectives 10 Conclusions 10 Skills 20 Demonstrated Knowledge and Integration of Course Material 10 Demonstration of Critical Thinking, Analysis, and Reasoning 10 Presentation and Format 20 Following APA Guidelines 10 Professional Writing, Document Section Headings, Clarity, Readability, Flow, Grammar, and Spelling 10 Total 100
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