Please ensure you read and follow the directions Business Plan: The Marketing Plan 1.Research the environment in your industry. Healthy living, we have a budget of $300,000, to start the business. 2.The marketing plan is focus on healthier living, so the team is opening a healthy food which will prevent obesity and high blood pressure and diabetes, the restaurant is in Brooklyn New York, we are marketing to a age group of 21-55. In the team area, the component manager should collaborate with his or her team to ensure everyone is on the same page. In the marketing plan, you will focus on the four Ps (product, price, place, and promotion). Be sure you understand the strategic direction of the firm as you are developing these four Ps by posting in the Team Discussion area and soliciting feedback. Remember that primary research is required for the Marketing Plan. See the lecture for details. 3.Complete the Marketing Plan. The component manager will develop your Marketing Plan (described in detail in this unit’s lecture). Use the rubric for the Written Plan to organize your information and to ensure that you have met the course requirements for this section of your business plan. 4.Is the idea still viable? Just as you asked when you finished the environmental analysis, when you completed your marketing research, and when you wrote the marketing plan, you have to ask, “Is this idea still viable?” At first look, it may have been a great idea, but as you develop an understanding of the market, your idea may not be feasible. Are your prices competitive? Does your target market make sense Use APA or MLA formatting—12-point font, legible font, double-space your text, use one-inch margins on your pages. Properly cite all sources are use quotation marks or some other formatting to clearly identify all words which are not your own. Review the tutorials located in our course Syllabus for additional information about originality. Course Drop Box is configured to auto submit your work to Turnitin.com Use the appropriate rubric for your topic selection. Follow the rubric guidelines for length. ??Your work must be original to this assignment. Do NOT reuse a paper from a prior course Review the FAQ’s below for additional direction. Sales and Marketing Consider the product or service idea proposed for the Team Business Plan. If you would prefer to write about sales and marketing for another business, ask your professor for permission. When a business professional reads this paper, he or she will have a clear understanding of your marketing strategy. If your business idea does not lend itself to a thorough discussion of all of the following elements, select another business idea or another topic. Points cannot be earned if mastery is not demonstrated. Instructors will use this rubric to assign a grade for the Sales and Marketing papers. Potential Point Points earned Comments Content Introduction Briefly describe the business, product, or service for this Sales & Marketing Plan 5 Marketing Message Does the paper include a clear marketing message? 5 Is the marketing message effectively communicated in a sample advertisement or brochure? 10 Marketing Strategy Is the marketing strategy reasonable for the industry? Is it clearly presented? 15 Are the communication vehicles clearly presented and reasonable? 10 Marketing schedule in table format 15 Marketing budget in table format 15 Include ads or brochures to demonstrate your advertising ideas. 10 Research Industry standards and best practices for sales projections are utilized where appropriate. If market standards are not used an alternative is recommended. 10 Details are researched and assertions are supported. 10 Earn points for using at least five academic or business sources (deduct 2 points for four sources, 4 points for three sources and so forth.) 10 Editing and Formatting Grammar and spelling 10 Readability and style (graduate level work) 15 Length: 5–10 pages including flowcharts, exhibits, and reference page. 10
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]
