Category: Essays

Select one of following two topics for your assignment. The essay is to be 2,000 words in length and must contain a reference list of all sources consulted (not included in word length). Marking will be on the basis of research effort, engagement with appropriate academic literature, content, argument effectiveness and writing style. The options for the individual assignment are as follows: 1.Consumer society has brought endless choice to the marketplace through a vast array of different product and services. Critically evaluate the concept of “consumer choice” and discuss whether you think more choice is bringing more customer satisfaction. 2.Using theory, explore the difference between a university student and a university consumer. Important criteria for assessment (Applies to both assignment and examination) a) Overall: Answering the question(s); knowledge and understanding of theory and literature; knowledge and reference to appropriate cases and evidence; and analysis and structure. b) Data: Draw upon the suggested readings indicated for each lecture and workshop, as well as seeking out and using additional apposite material including case study examples. c) Logic and coherence: Introduce the topic, e.g. presenting an overview and indicating the key theoretical and empirical points that will cover the topic or validate your argument. The core of the assignment or exam question answering should then investigate each of these key issues in turn. You should bear in mind the links between each key issue and your main argument and the links between the key issues. The conclusion should summarise and re-emphasise the main argument and key points. d) References: Full regulations on essay writing including referencing system are given in the School of Management Student Handbook. Textbooks Core Reading: Solomon, M., Bamossy, G., Askegaard, S. and M.K. Hogg (2013) Consumer Behaviour: A European Perspective, Prentice-Hall: New Jersey. (ISBN 978-0273772729) There are a number of excellent Consumer Behaviour texts that cover similar material, albeit at different intellectual levels and from alternative perspectives. The best one is: Desmond, J. (2003) Consumer Behaviour, Palgrave: London,(ISBN 0-333-04992-7) You are also encouraged to consult consumer behaviour, advertising and marketing related publications on a regular basis. Some of these are Journal of Consumer Research, Journal of Consumer Culture, Consumption, Markets & Culture, Marketing Theory and the Journal of Macromarketing .

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Write an argumentative/evaluative essay addresing Stephen Law’s “The evil-god challenge”

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Assess the market appeal of niche tourism by examining the motivations and expectations of niche tourists. Explore how far niche tourism can contribute to cultural and environmental sustainability. Determine the future potential of niche markets and products for tourist destinations, using specific examples

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Primary source analysis, 2 pages, double spaced. Write a primary source analysis of a primary source you are likely to use for your paper. Can use endnotes instead of footnotes if you need more space. I will attach the primary source document. I am writing a research paper on how President Ronald Reagan’s declaration of war on drugs has enabled the United States to carry out slavery like practices. I need an analysis of the primary source linked below pertaining to my thesis statement above. Primary source: https://www.pbs.org/wgbh/americanexperience/features/primary-resources/reagan-drug-campaign/ The assignment also requires listing three other primary and secondary sources to consult and where you will find them.

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Needs to have a compelling argument that takes into account potential counter-arguments, is coherent and well-organized throughout the project, and introduces and summarizes the thesis in a convincing fashion. Need 12 sources in the bibliography, no more than half of which may be Internet sources. Need to include 2 or 3 primary sources with the secondary sources.

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1: What effect if any will committing to the principles of the United Nations Global Compact have on the conduct of businesses or other members, such as universities and business schools? 550 words introduction main body conclusion 4 references 2: Does responsible management lead to reduced efficiency and lower profits ? provide examples which illustrate your viewpoint . 550 words introduction main body conclusion 4 references

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Information about the assignment and how to submit Assessment 1: Due Sunday 1 May 2016 at 2330. Submission via Studynet only. Wordcount: 2500 words maximum. No appendices or contents pages are required. Value: 50% of the total module marks ASSIGNMENT TITLE: MARKETING REPORT ON (COMPANY NAME) You have been asked to produce a report that explores an organisation’s marketing environment and its marketing responses to that environment. Choose a company from the following list. o Appliances Online (AO) o Hotel Chocolat o Wonga o MAC cosmetics The report must be your own individual work and there should be no evidence of collusion or collaborative work with other students. The report will contain the following 5 sections: Task One (macro environment) Produce an analysis of the macro environment for the company. Identify at least 3 major external factors that could help or hinder the progress of this business. You should refer to at least 2 credible research sources to justify your choice. Explain what impact these factors are likely to have on the company’s marketing programme. Include an infographic that describes the market, using relevant data you have researched. Task Two (the target customer) Identify one customer profile. Paint a picture of what a typical customer looks like for this company by using behavioural, demographic, geographic and lifestyle segmentation. Describe the behaviour this customer might go through when purchasing a product or service from this company based on the 5 stages of consumer buyer behaviour. Use relevant research or theory to support your argument. Task Three (product and price) Produce two perceptual maps that show the positioning of your company and at least four other competitors. One map must have the axes ‘price’ and ‘quality’, the other can have axes of your choice but not ‘price’ and ‘quality’. Justify, with reference to at least 2 credible research sources, why you have positioned the company and its competitors in the way you have. Task Four (growth strategies and market research) Using Ansoff’s Matrix choose one of the strategies for growing the business. Explain briefly, using relevant research into the company, why you have chosen this strategy. Write a market research plan which will help the company to refine this strategy using the template provided. Task Five (communication) Write a press release to announce your new marketing strategy in Marketing Week. The press release should describe the marketing programme including how you will implement the 4Ps. Remember who the audience is for this communication. Report wordcount Your report should not be more than 2500 words. Marking criteria Task One Did the student: Identify at least 3 macroenvironmental factors? Explain the impact these factors would have on the company’s marketing programme? Justify the inclusion of the factors by using at least 2 credible research sources? Include a graphic representation of relevant data that describes the market? 10% Task Two Did the student: Use behavioural, demographic, geographic and lifestyle segmentation to describe the customer? Describe the customer’s behaviour when buying the company’s product, using the 5 stage model? 10% Task Three: Did the student: Produce two different perceptual maps including the company and at least four of its competitors? Justify the positioning of the company using at least 2 credible research sources? 10% Task Four: Did the student: Choose a growth strategy and explain it? Create a market research plan for the strategy? 10% Task Five: Did the student: Write a press release describing to the marketing community what the implementation plans are for product, place price and promotion of the product? 10% Critical Evaluation Did the student: Explain and justify (rather than just describe) what was required in each task? 20% Integration of Research. Literature and Theory Did the student: Use valid, recent, reliable and scholarly research sources to support the argument? Connect the research or theory with the commercial practice of the business under review? 20% Presentation Did the student: Present the assignment in a report form, using section headings and paragraphs? Lay the report out to a professional standard with high quality graphical information? Write in clear, concise English, free from spelling, grammar and punctuation errors? Write in the third person, free from personal bias or opinion? Use the Harvard Referencing Protocol in both the body of the report and in the reference section? Keep to the wordcount? 10% TOTAL 100% Tasks 1, 2, 3 and 4 should include relevant sources of research All student work needs to be of a high academic standard, in terms of written English and use of the Harvard Referencing System (HRS). This forms part of the UH Grading Criteria. Mark schemes in Module Guides provide additional detail on what, specifically, is required of students in each module’s assessment. Students should refer to their Programme Handbook for more details on the UH Grading Criteria and the requirement to use the HRS.

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What can sociology contribute to understanding emotions?

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Start to make notes for your assessment essay from the outset, addressing all three parts, with an initial focus on part 1. Additional reading, using references provided in the text book in a selective manner, should be used to support the understanding developed by the lectures, the case studies, and reading the text book. Part 1 40% of the total marks 1200 words maximum Explain concisely in your own words what you believe are the key overall features of a PUMP approach to project risk management in the execution and delivery strategy shaping stage of a project’s lifecycle. Compare these features with the PMI PIMBOK approach or any other form of common practice you are familiar with if you find this helpful, but focus on the PUMP approach. Use examples to illustrate your discussion if you wish, but concentrate on concepts and principles. This will be a largely descriptive summary of your interpretation of the lectures and associated reading. It will demonstrate your grasp of the central core of the unit’s material as a whole, and should be approached with a view to demonstrating this understanding. Part 2 30% of the total marks 900 words maximum For the identify phase or the focus phase of the PUMP approach, in the execution and delivery strategy shaping stage of a project’s lifecycle, explain concisely in your own words what you believe are the key features of a PUMP approach, comparing these features with the PMI PIMBOK approach or any other form of common practice you are familiar with. Explain why you chose the phase selected. Your discussion should demonstrate your ability to understand a particular area of the course material in depth, based on selective reading, critical analysis and the case study exercise. Use examples to illustrate your discussion if you wish, making use of the Samdo or Transcon case studies if you wish, but concentrate on concepts and principles. Build on your Part 1 answer, avoiding repetition of earlier discussion. Part 3 30% of the total marks 900 words maximum For the evaluate phase of the PUMP approach, in the execution and delivery strategy shaping stage of a project’s lifecycle, explain concisely in your own words what you believe are the key features of a PUMP approach, comparing these features with the PMI PIMBOK approach or any other form of common practice you are familiar with. Your discussion should demonstrate your ability to understand a particular area of the course material in depth, based on selective reading, critical analysis and the case study exercise. Use examples to illustrate your discussion if you wish, and make use of the Samdo or Transcon case studies if you wish, but concentrate on concepts and principles. Build on your Parts 1 and 2 answers, avoiding repetition. Purpose of the assessment essay One obvious purpose is to provide a basis for assessing your performance in terms of achieving the desired learning outcomes. The particular form of assessment being used is also intended to encourage an effective approach to becoming familiar with the material the unit covers in a critical manner. You may find it useful to imagine you are trying to explain to yourself or someone else what the key learning points were in relation to your attendance at lectures, reading, and critically assessing both, viewing the essay as a framework for consolidating your thinking. You may use a case study context or other examples to illustrate points if you wish, but concentrate on key generic issues and avoid discussing the details of a particular example or case study.

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Please follow the instructions from the “description 11” file very carefully. Please answer and discuss each point listed. Please use the readings as references. Extra information you need: The company I chose from the list is: 69. Encompass Home Health and Hospice. A direct link: https://fortune.com/best-companies/encompass-home-health-and-hospice-69/ I chose this company because I am interested in the home health business because the baby boomers are getting older. there will be a large market and demand. Previous occupation: JP Morgan Chase in Operations department. Please message me if there is any other information you need to write the essay. Thanks.

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