Category: Essays

Word count or equivalent: 1,500 (excluding appendices, up to 5 pages)

Assignment briefing:

The final assignment carries 40% of the overall module mark.
The case studies for this assignment is:

Radiohead: Pricing Strategy and the music industry (page 349 of your text book, by Kotler et al – Principles of Marketing, 6th Ed)

Please answer the following questions:

1- What is online value chain? Explain the online value chain for Radiohead (based on the case study) from production of content to delivery.
2- Compare online value chain and traditional value chain.
3- Critically analyse online value chain’s impact on Radiohead’s pricing strategy, and the ensuing implications for customers.
4- Is it ethical to access to “free” online content, such as music, why, why not?
5- If you were the marketing manager, what would your pricing strategy would be for Radiohead’s next album and why?

The word limit for this task is 1,500 words.

References should be clearly stated at the end of any work submitted for this subject. Quotation marks should indicate any passage taken directly from a text.

All work for this subject must be presented on time. If work is submitted late, within five working days of the deadline your mark will be capped at 40%. Any work submitted later than five working days after the deadline will not be accepted.

Must be submitted by 12pm Wednesday April 20th 2016

1,200 words MAXIMUM do not exceed

Please use academic books that published in 2000 and above.

In so far as this assignment is intended to enable you to demonstrate what you have learnt from the module as a whole:

Introduce your role and setting/community
Explain the causes of poverty in the UK and your community
Assess the experiences of poverty in your community and how it is measured – relative, absolute, subjective, objective and evaluate the impact on families and specific groups e.g. class, gender, ethnicity and compare this to the UK as a whole
Assess the sociological explanations for poverty e.g. functionalist, Marxist etc…
Examine the anti poverty initiatives in your setting (local policies) and their impact (on families/individuals) compare this to the UK and another EU country
Examine UK policy changes and compare this to another EU country

This assignment should be written in the third person
Assignments should be word-processed, not hand written and referenced using the standard format.
As with ALL your written assignments, you must use the Harvard system of referencing to cite your sources in the body of your paper. Your work should include at least ten different academic sources, one of which should be a journal article.