Business and Professional Writing Individual Assignment 1 (Informational Memo) – 100 points Context Assume that you (Marketing Manager) are sending one of your employees, Ms. Jenna Harrington (Marketing Specialist), to a foreign country for a series of preliminary contract negotiation sessions next month. Harrington will visit companies in the capital city. You are going to write a memo to provide Harrington with a brief introduction to the country she will visit. Assignment Choose a non-English-speaking country that is on a different continent from your home country. Research the country and write a memo summarizing the information Harrington will need to know when she travels there for the meetings. After an introductory paragraph, briefly provide information about the country’s population, capital city, language(s), religion(s), and geography. Describe the typical weather for the period when Harrington will be visiting so she can take appropriate clothes. Also provide information about the time difference between the country’s capital city and Melbourne, FL; the country’s monetary unit and its conversion rate to U.S. dollars; and the U.S. Embassy phone number and address. The remainder of the memo should deal with social and business protocol issues. Make sure that you address each of the following: • Appropriate greeting customs, including how to say hello, pleased to meet you, goodbye, thank you, yes, and no in the country’s primary language. • Appropriate business attire • Views on time, e.g., punctuality • Views on personal space, e.g., how close people usually stand in specific circumstances • Attitudes about women in business • Basic dining customs that are different from U.S. customs • Gift-giving practices in business-related situations • Any other information that will help Harrington conduct effective negotiation sessions In your concluding paragraph, recommend a good book that Harrington could use to further prepare for her trip. Format Your memo should include the standard memo headings (to, from, subject, and date). Feel free to use headers to break up your text. Your textbook provides many examples of correctly formatted memos that you can use as models. Sources You must use at least four different sources of information, at least one of which must be a book about the country you are researching. Use the APA format to cite your sources. Length Guideline Approximately 2 pages (single spaced, 12 point Times New Roman font) will typically suffice. Please remember that this is just a guideline.
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