Identification of Segmentation, key target audiences and brand positioning
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[order_calculator]Identification of Segmentation, key target audiences and brand positioning
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[order_calculator]In what ways do liberty and democracy come into conflict with each other in the Canadian Charter of Rights and Freedoms? In what ways do liberty and democracy reinforce each other in the Canadian Charter of Rights and Freedoms? Is the Charter fundamentally anti-democratic? Why or why not?
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[order_calculator]There Are Three Assignments Total:
The 1996 Telecommunications Act opened the door for various media outlets especially the larger ones (it initially began with radio). This is said because after the act was put into place, buyouts began to occur immediately (if you do not recognize the 1996 Telecommunications Act, then you probably have not read the chapter or the chapter summary—go back and read those items if you have not already done so). Consequently, the larger media outlets were able to purchase smaller media companies (making the industry vulnerable to monopolies). When a larger firm buys out or acquires several other media companies, the larger firm is then considered to be a media conglomerate. The following picture is a look at some of the media conglomerate control that exists (keep scrolling down after you take a look at the following representation for the actual assignment instructions):
Assignment 1:
We all have encountered a media conglomerate in some way, form, or fashion. These conglomerates can own anything from radio stations to television stations to advertising firms to public relational firms to sports teams to book publishing companies (and this list could go on and on). I would like each of you to do some research and come up with your three favorite media productions (i.e. your favorite show such as Sports Center, your favorite radio morning show such as the Rod Ryan Show, your favorite advertisement such as the e-Trade Baby commercials, your favorite football team such as the Houston Texans, etc.). Take your three favorites and find out if a larger parent company and/or a media conglomerate actually that has some kind of tie of ownership to your favorite media productions. If you have not learned the concept of media conglomerates by now, take a look at the following:
Helpful Hints:
• Give the “biggest” media conglomerate possible (for example, Walt Disney owns ABC who owns ESPN who produces Sports Center—so, in this case, your “biggest” conglomerate would be Walt Disney).
• For those of you who’d like to include a book as a possible favorite, find out the publisher and see if that publisher is owned by a media conglomerate.
• If you have a favorite sports team, find out if they are owned by a media conglomerate (hint-the major leagues are sometimes considered major media conglomerates [i.e., the NFL, MLB, NBA, etc.]; but there are times when you might see a conglomerate owning at least a portion of the team [for example, Time Warner used to own a portion of the Atlanta Braves—-so, find out to see if perhaps your favorite team is at least partially owned by a media conglomerate]).
• If you have a favorite commercial, see if you can find out the advertising agency responsible for creating the commercial. Find out if that agency is individually owned or owned by a media conglomerate.
• Most of you might be surprised by media conglomerate having some type of ownership tie with your favorite media production, but there are some cases where a media production might be individually owned and not owned by a larger parent company. If this is the case for one of your favorite media productions, please indicate that it is individually owned (major sports teams are not completely owned as they have rights within their respective leagues [i.e., the NFL, NBA, MLB, NHL, etc.]).
• If you are having a difficult time finding out various ownerships within media conglomerate, try using some of the following links (they might help):
o https://www.freepress.net/ownership/chart/main
o https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
o https://www.cjr.org/resources/index.php
o https://www.motherjones.com/news/feature/2007/03/and_then_there_were_eight.pdf
o https://www.garlicandgrass.org/issue2/resources.cfm#who
o https://prdomination.files.wordpress.com/2011/11/global-concentration_the-media-ownership-chart2.jpg
o https://blog.lib.umn.edu/hoffm794/medialit/2011/11/updated-ownership-chart.html
o https://www.neatorama.com/2008/07/07/who-owns-what-on-television/
o https://www.fair.org/index.php?page=1406
You are required to give at least three (3) of your favorite media productions, products, services, etc. and give that production’s “biggest” owner (see Helpful Hints for clarification). You will not be penalized if you do not find the actual owner, but you more than likely will be able to find an owner. Here’s an example answer for one of your productions:
• · Disney is the media conglomerate over ESPN’s Sports Center.
Newspaper Story Assignment 2
Newspaper stories are the backbone of how the media have delivered news for a long time. Sometimes, how the story is told is often the true measure of how successful that story will or will not be. Unfortunately, the newspaper industry has several guidelines news-writers/reporters are supposed to follow. For the most part, those guidelines are dictated by what is known as the AP Stylebook. This stylebook and its guidelines are sometimes difficult to learn; but, over time, these guidelines can be mastered with practice. You are going to write a news-story with one of the more popular styles of news-writing that is recommended by this AP Stylebook. This particular style (and the style you will be required to write in) is called the inverted-pyramid style of writing/reporting (the inverted-pyramid style of writing/reporting is described in more detail within the “Helpful Hints” section of this page).
Assignment 2
We probably all have read a newspaper at some point in time. Maybe at some point you have wanted to be a journalist; well, here’s your chance. You will write a print journalism news-story for this assignment with some information that will be given to you below. You are to write this story as if you have done investigation (as if you were the investigative reporter); and, remember, the information below is what you have found out through your investigation. You are required to utilize the following information to write a news-story (that is, take the following information and create your story):
• This is some of what you found during your investigation..The following information is from a police officer by the name of John Stanton (all of this information is from his filed report):
•
o Michael Jenson was arrested for drunk driving and for running into an elementary school’s playground.
o The accident happened in a school zone during school hours.
o The school was Diane Winborn Elementary School?.
o The vehicle was traveling east on Prince George Lane when the driver literally drove off the road and into the school yard.
o The silver vehicle was a Chevy Silverado.
o The accident happened this morning at 9:30 a.m.
o The truck has been impounded.
o The truck was traveling approximately 55 mph in a 20 mph school speed zone.
o Michael has been charged with a DUI (received citation).
o Michael has been charged with speeding in a school zone (received citation).
o Michael has been charged with reckless driving in a school zone (received citation).
• Other information you found in your investigation:
•
o Nobody was hurt from the accident.
o The vehicle struck a swing set.
o Stanton said: “We were very fortunate to not have anyone hurt during this freak accident.”
o Jenson’s bail has been set at $3,000.
o If convicted, Jenson could face up to five years imprisonment or up to a $75,000 fine.
o A teacher form the school witnessed the accident.
o The teacher’s name is Michelle Fogerty (the witness).
o Fogerty said: “If it wasn’t for that swing set, he probably would have driven right into a classroom. I guess the swing set literally saved some kids’ lives today.”
o Fogerty called 911.
o A school official, Bob Mitchel (Assistant Principal), mentioned with a smile: “We’re gonna’ have to rebuild that swing in the exact same place.”
Helpful Hints:
• When we write a news-story, we try to tell the story in present tense.
• Most stories are written in the inverted-pyramid style of reporting (see the diagram for clarification/help). Try to write your story in this style (you will not be penalized if you are unable to successfully write your news-story in this style).
• You will have to decide what the “more important information” is and what the “not so important information” is. Consequently, you probably would want to write this news-story by keeping the “main information you found in your investigation” (which is listed above) as the top element of the inverted-pyramid style of reporting (that is, the “most important, newsworthy, or dramatic information”). See the diagram for more information.
• Be as accurate as possible.
• Be objective, and do not be opinionated.
• You will want to check out the following sites before you start writing to get an idea how journalists have to virtually write an everyday basis (the links include tips on lead writing, writing in AP Style, and writing in inverted pyramid format):
•
o https://weekly.blog.gustavus.edu/about/staff/organizing-straight-news-inverted-pyramid-style/
o https://owl.english.purdue.edu/owl/resource/735/04/
o https://www.jem200.com/lecture-notes/the-inverted-pyramid/
o https://themediajungle.wordpress.com/2011/01/25/crash-course-on-ap-style/
o https://www.columbia.edu/itc/journalism/gissler/tips/Tip-ledes.html
o The following is an overall model breakdown of the inverted-pyramid (your story should definitely include this format.
:Use the inverted-pyramid style of reporting:
Try and incorporate the aforementioned ideas in mind when writing your story as best you can (this is a virtual crash-course in writing; so, I do not expect everyone to have perfect writing as a journalist for this assignment). You are required to write a news-story about the information listed above. There is no required maximum or minimum length limit for this story (just make sure you tell the story and include the important details of the story keeping writing tips in mind). You are writing this story as if you are the investigative journalist who has been assigned to it.
Assignment 3
We often look through our magazines without really paying attention to some detail that is inevitably inside those magazines. With this in mind, find three (3) magazines of your choice (Sports Illustrated, Field and Stream, Cosmopolitan, Better Homes and Gardens, etc.). Look through your three chosen magazines and answer the following questions about each magazine you have chosen (please state the name and issue or volume of the magazine you in which you are describing or have chosen—after signifying the magazine and issue, please answer all of the questions or respond to the statements below about the magazines you select):
• What is the name of the magazine?
• What is the volume/issue of the magazine (be specific with date)?
• Briefly describe your magazine.
• What type of magazine is this (i.e. a sports magazine, a fashion magazine, a fishing magazine, a general interest , magazine, etc.)?
• Who is the target audience of this magazine?
• Does this magazine utilize the ideology of “sex sells” or “violence sells” to sell?
• Are ads placed in proximity (or not) to editorial content of a related topic (e.g., suntan lotion or sunglasses ads next to an article about beach vacations)? If so, give examples (give at least two (2) examples). If not, give examples (give at least two (2) examples).
• How aesthetically similar (or not) are the ads and editorial content (e.g., the style of a magazine’s photo shoot and its fashion ads, the color of the ad and the editorial content—in other words, are the ads similar in color, font style, etc. to the editorial content)? Give examples (give at least two (2) examples).
• Are there ads that seem to be at odds with the editorial content (e.g., cigarette ads in youth oriented magazine)? If so, give examples. If not, please state “ads seeming to be at odds with the editorial content is not applicable.”
• Do ad pages and/or ad space outnumber editorial content pages? Count the ratio (approximately). In other words, how many ads are there compared to actual stories or editorial content.
• Do ad pages make it hard to find the magazines table of contents and the actual article(s)? If so, give examples (give at least two (2) examples). If not, please state “the editorial content, actual stories, and table of contents were easy to find.”
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[order_calculator]Analyze the following case study.What should the early childhood professionals do to improve the situation?your analysis should demonstrate your understanding of trans disciplinary teaming and role release, team decision making, intercultural sensitivity, the family culture, family empowerment, and family system theory. You will need to be critically reflective and use the variety of sources that were distributed in class including Power Point presentations, class notes, Your analysis should be respectful of the complex characteristics of families and communities and should be free of personal bias.
Also, what are the pros and cons that the groups(teacher,her mam,psychologists…others)did with her?
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[order_calculator]Needs to reflect social developmental psychology
Other areas other than family members such as peer influences etc can be used as evaluation.
explore psychological theories such as bowlbys attachment etc.
Support all of your claims and arguments by using relevant theory,studies, evidence and research on the topic.
***Please use contemporary sources as well as academic books such JOURNALS, ARTICLES, PAPERS AND STUDIES, and evaluate. evaluate studies and the methodology.
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[order_calculator]The aim of the essay is to demonstrate your knowledge of the relevant films and texts and your ability to interpret these texts (as well as relevant examples from them) to develop your own answer to the question. The essay should be driven by a clear argument, perspective, or point of view. Please use the reference format of your preference (footnotes, endnotes, or in-paragraph citation format) as well as a bibliography.
To what extent has the international justice movement, since 1945 and especially since the end of the Cold War, delivered criminal accountability, regulated warfare, and enforced the laws of war? In answering this question, focus exclusively on films and readings from Meeting 6 onwards, though you can briefly engage the Kaldor reading. Please include references from the book New and Old Wars Chapter 6 and 7, the book Global Justice Chapter 2, 4, 6 and 8, and the Witnesses Chapters 1-5. Also, include references on the films “Judgement at Nuremberg”, “I Came to Testify”, “Calling the Ghosts”, “The Judge and the General”, “Breaker Morant”, “Taxi to the Dark Side”, “The Reckoning: The Battle for The International Criminal Court”, and “Prosecutor.”
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[order_calculator]Korea and the Yamato State
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[order_calculator]Revenue Cycle
Answer the following question.
To quote Jonathan Clark at the beginning of his article, “Improving the revenue cycle can be a daunting task due to the scope and complexity of the interdepartmental process.” Of the suggestions offered by the authors, which concept(s)give you the greatest insight into creating an improved Revenue Cycle process in the organization where you work (or one in which you are familiar)? Be sure to identify which article or author you are referencing.
Clark, J., (2008). Strengthening the revenue cycle: a 4-step method for optimizing payment. Healthcare Financial Management, 62 (10), 44.
Hammer, D. C. (2007). The next generation of revenue cyclemanagement. Healthcare Financial Management, 61 (7), 49
Please keep your answer simple.
SAMPLE ANSWER (DO NOT COPY)
THIS IS ANOTHER STUDENTS ANSWER.
To quote Jonathan Clark at the beginning of his article, “Improving the revenue cycle can be a daunting task due to the scope and complexity of the interdepartmental process.” Of the suggestions offered by the authors, which concept(s) give you the greatest insight into creating an improved Revenue Cycle process in the organization where you work (or one in which you are familiar)? Be sure to identify which article or author you are referencing.
I do not work in the Revenue cycle at my hospital, but I think that we could benefit in particular by the following the recommendations listed under “charge capture” in Jonathan Clark’s article “Strengthening the Revenue Cycle: a 4-step Method for Optimizing Payment” which include identification of high dollar procedures, implants, supplies, and drugs and listing these in descending order and then checking the items on this list to see if they are being charted correctly, then charged, billed, and reimbursed accurately. In the OR, we have pyxis machines which are basically inventory control systems. I think many hospitals use them for pharmacy drugs, but at my hospital we use them for supplies and implants in the OR as well. The pyxis causes a lot of errors in charting in the OR, mainly because there is so much room for error with this system (it is not user-friendly) and the nurses are busy taking care of the patients first and focused on turning over the rooms quickly between cases second. They are not as concerned with charge capture. As a result, pyxis transactions (takes and credits to the patient’s chart) do not get validated consistently after a case is done. Even though I am not part of the Revenue Cycle, I get brought in to look at the pyxis errors that accumulate and I have to figure out if we charged for the correct items and credited for the items that were returned (not used). I then send the information to the Fiscal Techs (who are part of the revenue cycle) which process the additional charges or credits. There are times that I cannot figure out what the nurse meant to do so I do have to consult with the circulator in the case to confirm. The problem is really our processes in the OR and I have suggested solutions to fix the processes. It remains to be seen if those proposed solutions will be implemented. If the steps mentioned above were implemented though, it would help illuminate for higher ups the fact that we are missing high dollar charges and also charging for things that should not be charged for. (We do correct the charges if we find that we should have credited a patient, but it will likely be delayed.)
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[order_calculator]Select a film, a television show or a news program, and analyze (define what something means and how or why it functions that way) and argue how race, gender and the industry relate to the text you are evaluating. Must have: 1) at least 2 academic journal articles, 2) a thesis statement that makes a clear and specific claim about whiteness, 3) a works cited page 4) a paragraph after your introduction that describes the text you are analyzing
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[order_calculator]Book Review on non-fiction book about an issue in American History before 1877
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