What reasons might motivate human migration? Discuss the pros and cons of migration.
Provide some examples of recent migrations clearly based on economic reasons.
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[order_calculator]IAT’s. Implicit Association Tests are designed to tap into *implicit* attitudes related to a variety of topics. Implicit attitudes are automatic, largely unconscious attitudes that you may not realize you possess. The IAT measures the strengths between these automatic associative processes and a variety to targets (concepts, topics) in memory. Take 2 IAT’s (of your choosing) – write about which IAT’s you took, why you chose them, what your findings were, whether or not you agree with the findings and why you agree or disagree with the findings of the IAT’s. This assignment should be about 2 double spaced pages. The link to the IAT site is below: https://implicit.harvard.edu/implicit/takeatest.html
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[order_calculator]500 word narrative of your experience in observing ADV352 Media Sellers & Buyers Panel combined into one report.
Must incorporate your thoughts on a minimum of FIVE of the questions asked and include specific comments from the Oct 27
class session. Questions will be posted on D2L previous to class.
Proper grammar, punctuation, and sentence structure is EXPECTED.
Do not list out the questions by number and then type your answers.
Format: 500 words (+/- 50), typed and double-spaced using 12 point font.
You must be present at Oct 27 class session to receive full credit on assignment.
Your document must include a two-line header; line one should state:
“Media Sellers & Buyers Panel Experience Report, ADV 352 – FS2015”
Line two should include your name and APID number.
questions:
Briefly describe your career track. What do you enjoy most about your job/career?
What are the core competencies/greatest attributes required of today’s media executives?
What are your performance expectations of a media sales executive? Hard skills vs. soft skills?
What is the greatest challenge in selling or buying media today?
What is the greatest opportunity in selling or buying media today?
(For Buyers) What process do you follow in evaluating media as a part of your marketing strategies? Do you utilize different
media for different products/services?
(For Buyers) Describe how you evaluate effectiveness of media in making your buying decisions. How do you evaluate
effectiveness of media utilized in post-campaign evaluations?
What are the three questions to be certain to get answered in a client needs analysis?
Describe a media program you had great success with, directly or with a client. Conversely, describe a program that did not
produce the desired results.
No sale is completed solely by one person; what does support staff look like in your operation?
What can a typical day like for you?
Do you have a favorite book you would recommend we read?
What are your favorite websites or industry sites?
In your opinion, what’s the “Next Big Thing”?
What advice would you have for college graduates interested in pursuing a career in media sales or media planning? With no
experience, what will it take from graduates to get a job interview/job opportunity?
note for speaker talk about those question:
Linda Frederickson- Lansing Lugnuts Assistant General Manager
• Started in accounting and hated it
• Shopping center management
• Helped start and launch Lansing Lugnuts and Common Ground Music Festival
• Lansing Lugnuts currently
Dana Kromer- Fox 47 Sales Manager
• Degree in broadcast management
• Fox47 for 22 years
Robin Dempsey- Michigan.com Territory Sales Manager
• Master’s in business admin
• Michigan.com for 3 years
What do sales people need to have?
• Buyer (LF) = you have to know your product, and have to have passion and drive for what you are presenting. Know how to
research and know your perspective client. Passion=#1
• Manager (RD) = Results are important. Strategy and sales skills. 5 steps sales process. Communication and collaboration.
• (DK) Disciplined, all work is done on your schedule, motivation. No 5 minutes is the same during the day—don’t sit at a
desk all day, always talking to different people. Using same concepts—but applying it to different clients. Communication,
solving problems, and challenges.
Performance expectations:
• (RD)- Hard vs. soft skills. Measure of key performance indicators, CRM sales force system, logging information, “If it’s
not in sales force, it didn’t happen”. Soft= MVP behavior, professional adult behavior, teamwork, collaboration, time
management
• (LF)- Technology savvy, detailed orientated, keeping up with key trends in sales. Soft= person who will help build a
relationship and will not only sell them something. Want to buy from someone she trusts.
Greatest Challenge and greatest opportunity
• (DK) challenge= fragmentation (how much time people are spending on their devices, DVR, not watching TV in real time.
Trying to find people (college student age), gaining attention of the younger generation
• (RD) challenge- businesses only used to have a couple options, and now there are numerous more options because of digital.
Must partner and educate businesses on new technology and trends. Opportunity= challenge is an opportunity, because these
new technologies are easier to track and know impacts on an audience. Find a whole different kind of client with
technological.
• (LF) challenge= staying ahead of the curve. They have forced to play catch up. As consumers, we are getting information
instantly and how to buyers stay on top of that and deliver? No landlines, people are not using cable. They must now how to
reach new markets in an ever-changing market landscape. Opportunities= technology
How do you evaluate effectiveness of media?
• (LF)- look at the mediums that were used. Every medium is going to deliver. Depends on who it is going to reach and what
will have the best return. All media sellers have an audience and will give an audience, but you must choose based on
results. Trying to reach 3rd generation lugnut fans with $75,000 annual budget (small budget for this area). Digital outdoor
last season=gave option to choose and change the message every day on the billboard, but wasn’t always correct (dollar
Tuesday advertised on wedensday). Ticket sales are what they want in return for advertisement. Heavy in social media.
• (DK)- difficult to go to client and tell them you messed up, but truth creates better relationships. Honesty is the best
in a salesperson.
• (RD)- people get in trouble for overpromising and under delivering
What should people keep up on?
• Socialmediaexaminer.com (high on trends, first to pick out pinterest, blog chat features, virtual conference annually)
• Emarketer with street fight, newspaper association of America, book= the challenger sales
Advice
• (LF) Be creative. Everything is all online now. It will get you noticed. It is who you know, (reference good people).
Customize you resume
• (RD)- Leverage your resources
• (DK)- follow-through 1-3 business days, place a phone call. Persistence.
• Google yourself
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[order_calculator]What reasons might motivate human migration? Discuss the pros and cons of migration.
Provide some examples of recent migrations clearly based on economic reasons.
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[order_calculator]Case Study Instructions
Acting as an external consultant, assume that top management is still interested in this initiative. They ask for our thoughts on what has happened so far and what they can do to get the initiative back on track. What would you tell them?
Be sure to use proper attribution for any of your sources, APA format. The case study should be 6-8 pages.
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[order_calculator]What are the perceptions of men in early childhood development, what are their benefit and why don’t they stay?
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[order_calculator](online market ) …. chose specific one for an online market example 🙁 souq.com , Amazon.com )
1.Introduction ,
2.issue,
3.Asymmetric information analysis ( transportation , buying, replacement policies ,poor quality…etc)
(as example chose one or two main issues within the market “moral hazard , market of lemon, diverse selection , principle agent problem…etc” and talk about it, give evidence, graphs if provided.
4.solution
6.recommendation
7.conclusion
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[order_calculator]BE A POET. Must be at least four full pages (about 1,000 words). Use Shakespeare’s
sonnet form as your basic guideline. You must do some research on this poetic form and learn
about how it’s set up, what the rhyme scheme is, etc. (typically 14 lines, iambic pentameter –
three quatrains and a final couplet).WRITE an original poem, with a title, about any
topic in the area of love. It can be “love” in any of its forms – love between parent and child;
love of spouse or significant other; love of siblings; love of a grandparent; love of a favorite pet,
love of country, etc. Read and explore several Shakespeare sonnets and model yours after that
style. Think about your theme and how you want to express it with emotional impact. Paint a
picture and create feeling with your words, phrases, rhymes and descriptions. One page is your
poem, with title. One page is a copy of the chosen Shakespeare sonnet, with title. And two full
pages is your response to the Shakespeare sonnet — two pages expressing your thoughts and
feelings about what Shakespeare was trying to express in his sonnet. What is the sonnet about?
Is the language effective? What does it make you think about, or feel? What poetry of today is
similar? Who writes it?
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[order_calculator]Key points about how early stage business owners can make sure their business is successful. This should be aimed at business owners who have started the business themselves and are making money,
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[order_calculator]the paper will consolidate information from 30 pertinent journal articles. the paper should include tables and figures along with typed text to establish an interesting series of concepts.
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