Category: Essays

Yazu is a new hybrid car produced by Honota which is designed for young working professionals in their 20s, living mainly in urban areas. It is very fuel efficient, looks good design wise, and the UK will be the first European launch.

Honota has a network of dealers throughout the country which sell their cars and also cars from other manufacturers.

Please note Honota is a fictional organisation.

Task 1: Prior to the launch you have been asked by Honota to research current communications about hybrid cars in the UK market.

Please provide them with an analysis of TWO different campaigns for hybrid cars comparing:

• intended audience – please use demographics and either social class or lifestage as your analytical models

• message – please use the rational, emotional and endorser themes as your framework here

• channel – please use a combination of advertising and/or editorial public relations, in at least TWO inter media choices

(newspapers, magazines, TV, radio, cinema, outdoors, electronic/digital) with at least TWO intra media choices (specific programmes,

sites and titles)

• key themes – using the DRIP and AIDA models, assess the usage of rhetoric, language, and other communication materials such as

logo’s, signs, photos

• Which campaign (or part of each campaign) do you prefer and what lessons can Honota learn from these? How you would recommend these

campaign could be improved/built on to attract new audiences in future?

Note: The word count for task 1 is 2000 words + or – 10% (1800-2200) words and all quotations and statistics must be correctly

referenced. You are allowed an additional 300 words in a separate appendix which can contain organisation background and which is the

only material that you are allowed to take directly from the organisations website.
Format – One hard copy in 12 point type on 1.5 line

MUST MUST MUST include scanned copies of all examples discussed

Task 2: Please answer ALL the following four sections, giving reasons for your answers. Each section carries equal marks, and you

should aim for 500 words on each one. You can use bullet points, and key words and themes (which you may underline or highlight in

your answer) to show good understanding across the syllabus, and you must reference your work correctly.

• A How can we use Public Relations to help with the launch of Yazu?

• B Where should we Advertise it?

• C What Sales Promotion shall we use?

• D How can we build a database of our end customers and what will we do with it?

Notes for Task 2
Think about Push Pull and Profile Communications, Bought Earned and Owned media and Cost, Credibility and Control.
• In the PR section think about who are the Opinion Leaders, how you will get buy in, and consider editorial, events, electronic and

publications/mixed media
• In the Advertising section, think about the message you want to convey, and then consider the merits of newspapers, magazines,

television, radio, cinema. digital and OOH/ambient media to reach this audience.
• In the Sales Promotion section,, think about both trade and end customers, and consider free, save, win and loyalty schemes
• In the last section, think about what sort of information we want to hold, and consider how we can use this to Acquire and Retain

customer.

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It is 1500 word task, it required to research and briefing document for the government, or Intergovernmental organisation, Or nongovernmental organisation Or Private sector.
Steps:
• Select specific Health care Issue- as Introduction of the essay.
• Identify key decision maker.
• Gather information on the issue and context.
• Prepare a briefing paper.
• Recommended a constructive and reasoned course of action.

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It is a case study essay assignment. There is one case study and video to watch then there are few questions that should all cover in

the essay along with introduction and conclusion. This essay is based on the 3 themes we have covered in class. I will upload all the

themes and detailed instruction regarding this essay.

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Prepare a brief (3 page) paper in response to the following question:

What place, if any, do design and/or teleology have in contemporary religious thought? Is it possible to sustain such thinking in the light of modern scientific developments? Be sure to consider the implications of Anthropic cosmology and Neo-Darwinian Biology and to both take and defend a position and answer counter-arguments.

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1.Describe one biomedical theory or model frequently used in health care and provide your rational for how it relates to improved patient outcomes.

2.Describe one biomedical theory or model (DO NOT USE GERM OR PAIN THOERY/MODEL) that is utilized in your specific practice area.

Provide at least two examples related to its application

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Counterterrorism in a Changing World Faculty Mentor Gennaro Bonfiglio Research Assignment 2 while keeping in mind the depravity of the

plot and After viewing the film, “Terror Attack in Mumba wanton disregard for human life, read the following articles “The Strategies

of Terrorism,” by Andrew Kydd and Barbara Walter 1. 2. “Terror Psycho-logic,” by Jerrold Post Complete an 8 page paper in length

discussing your reaction to the film and what you learned about the brutal tactics of terror Wearing your inner psychologist’s hat, be

sure to include discussion which relates to the following questions, which I would like you to address 1. From the first article

listed, what type of strategy is Laskar e Toiba employing in their ongoing battle to reclaim Kashmir? Write a description about all of

the available strategies and when indicating LET’s strategy, be sure to include information that is supportive of your hypothesis 2.

opine what could have possibly influenced such a young group of men to essentially, throw away their lives in the furtherance of their

cause? How could a human being be so inhumane to their fellow man? Are these individuals devoid of sanity? Explain your view and

provide factua information which you extracted from article 2. 3. Although we haven’t specifically discussed counter terror strategies

to date, what could have been done differently by the target country, to pr an attack in the first place. Or, when an attack on de

citizens occurs, what could the National Police and Navy Commando’s done that would have ended the attack faster and ended the

carnage? Discuss 4. Finally, think about our city. What would our first responders, (police, fire, EMs and military), do under the

same circumstances? It is quite clear that these resources are close to such attack any in NY and would come into the “arena” in short

order. How would the results be diff or would they?

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Safety:How to drive during the fog? and what to do in a tire blow out?
Please provide a video in the last slide.

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European colonialism is often depicted as a force of greed that exploited the African people for financial gain; however, some have also argued that colonialism served a moral purpose and was mutually beneficial to both parties. How would one argue this second viewpoint, and do you agree that the benefits brought by Europeans outweighed the negative effects? Why or why not? What would you propose be done for Africans to overcome any negative effect of European colonialism?

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Begley postulates that, historically speaking, people that use quantitative risk analysis are usually rejected because they are boring, but that they are usually accurate. In contrast, people that have a �big idea� that is unsubstantiated and lacks good analysis, but that sounds good, will grab our attention. These people are wrong 100% of the time.

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Project Objectives and Description
As you probably know or will learn as the class progresses, some of the management practices used in organizations today are not ideally suited for monitoring and controlling project finances.
The objectives of this individual project are twofold:
• First, to investigate management practices used by your organization and to identify issues that may detract from the organization’s ability to optimally monitor and control project finances.
• Second, to propose changes to these management practices to help resolve these issues and explain how these proposed changes will optimize project financial monitoring and control efforts.
You will develop a Project Financial Monitoring and Control Proposal documenting these efforts, making use of: (1) this course and past project management and financial management coursework; (2) your own professional experience; (3) knowledge and experience resident in your organization; and (4) additional research. The majority of the coursework pertaining to this assignment will be covered in sessions 1 through 5. This assignment is due in session 10.
A template for the proposal will not be provided. If it hasn’t happened already, you should expect, at some point in your career, to develop a white paper, a proposal, or some other type of document with only a final objective or two for guidance. You are free to organize the proposal as you see fit as long as the following particulars are included: (1) a statement describing the organization type (e.g., state, local, or federal government, etc.); (2) a discussion of the organization’s business line(s); and (3) a discussion of the organization’s strategic objectives. The organization’s identity shall be masked in the proposal and the proposal shall be free of any proprietary or closely-held company information, as well as any other information that could reveal the organization’s identity.
The purpose of any proposal is to sell a product, service, idea, etc. In this case, you are selling a set of recommendations aimed at resolving issues associated with your organization’s ability to optimally monitor and control project finances. Address your proposal to your organization’s decision makers.
Put yourself on the receiving end of any proposal. What would you want to know?
What are you selling?
How does it apply to me?
Why should I buy it? What benefits do I receive?
What actions do I need to take to realize the benefits?
How long will it take to realize the benefits?
How much will it cost?
For the purposes of this assignment, the last two questions (time and cost) can be addressed in relative terms. A detailed time and cost analysis is not required. However, if you intend to share the outcome with your organization, you might want to consider including a more detailed analysis at some point in time. Again, it is not required for this assignment.
THERE IS NO REQUIREMENT TO ORGANIZE YOUR PROPOSAL IN THIS FASHION. THIS IS SIMPLY A LIST OF THINGS YOU MIGHT WANT TO CONSIDER WHEN PREPARING YOUR PROPOSAL.
Other things to consider:
Proposals are typically tailored to a specific target audience. For this assignment, assume at least part of your target audience does not understand anything about project management concepts, tools, and techniques or managing project finances.
The ability to monitor and control project finances is dependent upon activities undertaken early in the project planning phase.
Cost, schedule, and scope are interrelated.
The effectiveness of your message can be adversely affected by writing mechanics issues and the clarity of your proposal
Project Milestones
You will provide two interim milestone reports before submitting your proposal. The purpose of the interim milestone reports is to make sure you are headed in the right direction.
Milestone 1 – Explain the project objectives and requirements to decision makers within your organization to gain organizational support for your efforts and access to organizational information (excluding financial data). If you are unable to gain organizational support for your project, choose an imaginary organization.
Develop a statement describing the organization type (e.g., state, local, or federal government, etc.); and the organization’s business line(s) and strategic vision or objectives. You may chose the entire organization or a portion of the organization.
Report your progress in the Individual Project Milestone 1 discussion forum by Sunday of Session 2. A milestone report template is provided in course content.
Milestone 2 – Identify the issues that may detract from the organization’s ability to optimally monitor and control project finances. Put yourself in the shoes of a project manager in your organization. What would you do, starting in the planning phase of the project, to make sure you could successfully monitor and control project finances? What elements of the project management plan or associated planning artifacts would you focus on? Now translate these to the organization level. What must be present (processes, procedures, instructions, practices, tools, training, etc.) to establish a firm foundation throughout the organization for successfully monitoring and controlling the finances of all projects? Where are the holes?
Focus your efforts on four to five of the most significant issues. Submit this summary in the Individual Project Milestone 2 discussion forum by Sunday of session 6. A milestone report template is provided in course content.
Note: If your organization has no apparent issues with respect to its ability to optimally monitor and control project finances, create your own issues.
Submit the completed project report in your assignment folder by Sunday of session 10. The project report must be submitted as a MS Word document. Line spacing: 1½; font: 12 point; pages: 15 (maximum).
Evaluation
You will be evaluated on:
• The organization and content of the completed project report – does it tell a complete and compelling story in a logical and readable manner?
• Adherence to project milestones and requirements
• Correct application of financial management concepts, tools, and techniques
• Correct application of project management concepts, tools, and techniques
• Rationale for proposed solutions
• Feasibility of proposed solutions
• Writing mechanics and adherence to APA standards

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