| It’s 2026 -you’re a senior marketing executive at a large Consumer Packaged Goods company. You are working on launching a new brand and have to decide on the right media mix for multi-million $$ campaign you’re in charge of. It’s been exactly 10 years since you took ADV432 class. A lot has changed since then… Write a 2-3 page (minimum of 500 words) paper on what you believe will change in the field of Marketing and Advertising over next 10 years. Compare it to today’s stats and figures – speculate on media companies and brands (which ones will continue to grow in dominance, which ones you think will no longer be relevant in 2024.) |
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