It is essential for marketers to understand the implications of changes in the macro and micro environment. Critically appraise all elements of the PESTLE framework for your industry and discuss how marketers should adapt to changes in the external business environment. Provide specific examples from your industry to illustrate each point of the PESTLE analysis. Student Learning Resources Essential texts: Wirtz, J., Chew, P. and Lovelock, C. (2013) Essentials of Services Marketing, 2nd ed. London: Pearson. Bowie, D and Buttle, F (2011) Hospitality Marketing. 2nd ed. London: Elsevier. (available as an ebook) Kotler, P., Bowen, J. & Makens, J. (2014) Marketing for Hospitality and Tourism. 6th ed. Harlow: Pearson. Palmer, A. (2012) Introduction to Marketing Theory and Practice. 3rd ed. Oxford: Oxford University Press. As an additional source of information I am attaching Module Study Guide with key texts and marking criteria for this assignment.
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