3. Delivering Value – Place/Channels Distribution Strategies a) Each sector-brand can be delivered using an optimum “Marketing Channel Structure (levels & members) and Strategy (decision factors & intensity)” … including “E-Channels/E-tailers.” b) Each sector-brand can be offered through downtown market outlets (retail storefronts & e-tail websites) that follow the “Retail Mix “guidelines for “People (service) & Presence (atmosphere).” c) Each sector-brand can use “Services/Digital Marketing” techniques for anywhere/anytime access. do this for both dining and entertainment. it’s on page 224 of the workbook. Make sure you read what we have written so you have an idea of what direction we are taking. this one is also on page 224, pick two of these and do them for dining and entertainment, you can do more for extra credit if you want. d) Each sector-brand can be described with the “Product/Service Levels Model” to specify “basic, actual, expected, augmented, potential” value attributes (any forms, facts, features, functions, feelings, financing, fit) e) Each sector-brand can be “Positioned” for ideal value with a “Perceptual Map” of city residents’ preferences f) Each sector-brand can use “Services Marketing” tactics like visible/tangible cues and coordinated scheduling to establish brand image and engagement. g) All downtown sector-brand properties are outdoor/indoor “Servicescapes” that can be landscaped for natural aesthetics and designed for convenient access. PLEASE READ THE UPLOADS IM GONNA SEND AND EVERYTHING IS CONNECTED TOGETHER SO U NEED TO READ IT AND CONTINUE FROM THE INFO IN IT AND MORE . I WILL UPLOADE THE WHOLE ASSINGMENT I HAVE WRITTEN JUST DO THE PARTS I TOLD ABOUT AT THE TOP PLEASE . I WILL ALSO UPLOAD PAGE 224 BECAUSE U NEED IT .
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