Your term paper should be a strategic analysis of a company. The term paper should cover both strategy formulation and implementation. You should select a company in an industry that is of greatest interest to you, subject to the following recommendations.
Selecting a Company
Since you have to finish the paper in a finite time, you should select a company such that you can collect the necessary data for proper analysis. Given that we are a Massachusetts University with an urban mission, you are encouraged to examine Boston or Massachusetts based companies. Following types of companies are recommended in the order given:
A Small Cap (or smaller) Boston area or Massachusetts based public company. It would be ideal if you select a company from one of your own neighborhoods, either where you grew up or where you are living now. Investopedia says: Small Cap refers to stocks with a relatively small market capitalization. The definition of small cap can vary among brokerages, but generally it is a company with a market capitalization of between $300 million and $2 billion.
You might use Mergent Online and Lexis Nexis
Writing Requirements
Flexible regarding pages. Recommended: 8 pages of analysis.
Use "smart" business writing techniques. Structure the document with descriptive sub-titles. Use crisp short sentences. Use pictures and figures appropriately.
Include thoughtful and practical components based on theory, analyses, diagnosis, problem description, prescription, and action plan.
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