Components:
1-Shared vision, leadership and the will to innovate, please include:
– Different projects different newness levels
– Top management commitment: .attend meetings .patient with timelines
– clearly articulated sense of purpose – broke down to tangible and intangible deliverables
2- Creative climate, please include:
– Foundation documents -codifying knowledge -. graphic design
– boundary objects
– Dialog decision process “DDP” used in combination with a philips design innovation process.
– metaphors
3- External focus, please include:
– “need-space” identifying customer needs “opposite analysis”
– focus on end user insights
– “bottom of pyramid inclusion” -looking at different geographical locations
– customers to look at prototypes -worked with furniture companies.
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